# SellerForge

> AI Amazon account management software for private-label sellers and agencies. SellerForge replaces the $2,000–$10,000/month agency relationship with 19 purpose-built AI tools — listing audits, Plan of Action writing, advertising optimization, inventory forecasting, and account-health monitoring — wired to your live Amazon data over the official read-only SP-API, starting at $49/mo.

## Plans

- Core — $49/mo: compliance + launch (POA, Escalation, Reimbursements, the Listing suite, and core advertising).
- Growth — $99/mo: the full agency replacement (advanced advertising, forecasting, promotions, customer insights, the weekly report, and data exports).
- Pro — $199/mo: higher usage limits + premium AI (Opus) across advertising, forecasting, listing optimization, and the assistant.
- Agency — $499/mo: everything in Pro across 10 Amazon seller accounts (add more at $39/mo each, up to 40 total), an account switcher, and 15 team seats.
- [Pricing](https://www.sellerforge.ai/pricing): Compare SellerForge plans, features, and monthly pricing from $49/mo.

## The 19 tools

**Protect & comply**
- Account Health — AHR, ODR & IP risk monitoring
- POA Builder — Plans of Action in <5 min
- Escalation Plans — Step-by-step case escalation
- Reimbursement Claims — Recover what Amazon owes you
- Business Event Timeline — Every change + before/after KPIs
- Alerts Center [Limited availability] — Review supported alert history in one Alerts Center, with source coverage and freshness shown where available.

**Know your profit**
- True-Profit P&L — Net margin, real fees, VAT
- Live Orders — Hourly KPIs & order feed
- Customer Insights — LTV, repeat rate, break-even
- Custom Breakdowns — Tag & segment your catalog

**Win advertising**
- PPC Command — Campaigns, bids & budgets
- Search Terms — Harvest & negate
- Dayparting — Hour-of-day optimization
- Placements — Profit-aware bid adjustments

**Rank & grow**
- Keyword Intelligence — Reverse-ASIN + rank tracking
- Listing Builder + Audit — AI listings, scored 0–100
- A+ Content Briefs — Designer-ready briefs
- Promotions Intelligence — When to run deals
- Voice of Customer — What buyers praise & complain about — with quotes

## Solutions

- [Features](https://www.sellerforge.ai/features): Explore SellerForge's AI-powered tools for Amazon sellers.
- [Amazon Agency Software](https://www.sellerforge.ai/agencies): Run every client account from one dashboard — switcher, per-client deliverables, POAs at scale. Agency plan: 10 accounts included at $499/mo.
- [Amazon Account Health & Reinstatement Software](https://www.sellerforge.ai/account-health): AHR monitoring, POA Builder, Escalation Plans, and a Document Vault for suspension and deactivation recovery.
- [Compare SellerForge](https://www.sellerforge.ai/compare): Honest comparisons of SellerForge against self-driving AI ad tools, rule-based PPC software, and agencies — guarded, flat-priced, whole-business.
- [SellerForge vs Helium 10](https://www.sellerforge.ai/compare/helium-10): Honest head-to-head: product research and keyword depth vs operations, account health, profit, and AI-agent workflows — from $49/mo.
- [SellerForge vs Aakaar AI](https://www.sellerforge.ai/compare/aakaar-ai): Honest head-to-head: autonomous, ads-first automation vs a whole-business operating layer with selectable action controls — from $49/mo.
- [SellerForge vs Jungle Scout](https://www.sellerforge.ai/compare/jungle-scout): SellerForge's first-party comparison with Jungle Scout, including the cases where each product is the better fit.
- [SellerForge vs Perpetua](https://www.sellerforge.ai/compare/perpetua): SellerForge's first-party comparison with Perpetua, including the cases where each product is the better fit.
- [SellerForge vs sellerboard](https://www.sellerforge.ai/compare/sellerboard): SellerForge's first-party comparison with sellerboard, including the cases where each product is the better fit.
- [SellerForge vs SellerApp](https://www.sellerforge.ai/compare/sellerapp): SellerForge's first-party comparison with SellerApp, including the cases where each product is the better fit.
- [MCP Connector](https://www.sellerforge.ai/mcp): Use SellerForge from Claude, ChatGPT, Cursor or Claude Code — guarded, approval-gated.
- [Product Demos](https://www.sellerforge.ai/videos): Watch demos of the listing builder, listing audit, PPC, forecasting, Plans of Action, promotions and agency deliverables.
- [SellerForge Integrations](https://www.sellerforge.ai/integrations): Use the live MCP connector. Slack alert delivery is not generally available. Signed-webhook alert delivery is not generally available.
- [SellerForge Slack Alert Delivery Status](https://www.sellerforge.ai/integrations/slack): Slack alert delivery is not generally available.
- [Forge Companion](https://www.sellerforge.ai/companion): Chrome extension — live listing scores and market intel on any Amazon page, an AI copilot in Seller Central, and the seller's own SellerForge data on their products. Review supported alert history in one Alerts Center, with source coverage and freshness shown where available. Free tier; Pro included with Growth.

## Adaptive Automations

- Availability: Limited availability.
- SellerForge studies your connected account, recommends the few automations supported by your recent data, shows a reproducible historical preview when enough complete data exists, and lets you choose how eligible actions run.
- Plan access: Recommendations, historical previews, Run once, and Turn on are available on Growth and Pro; Agency includes the same Pro capabilities per selected client account.
- A historical preview is a reproducible replay of observed exposure when enough complete recent data exists; otherwise SellerForge shows an insufficient-data state.
- You choose how eligible changes run: Monitor only, Ask me before acting, or, on eligible Pro and Agency plans, Auto within limits.

## Free tools

- [Free Amazon Audit](https://www.sellerforge.ai/free-audit) — See what Amazon may owe you and find recoverable fees.
- [Free Amazon Seller Tools](https://www.sellerforge.ai/tools) — Browse SellerForge's calculators, extensions, and templates.
- [Forge Companion — free Chrome extension](https://www.sellerforge.ai/companion)
- [FBA Profit Calculator](https://www.sellerforge.ai/tools/fba-calculator) — Calculate real Amazon FBA margin including PPC, returns, and tariffs.
- [Amazon ACoS Calculator](https://www.sellerforge.ai/tools/acos-calculator) — Compute ACoS, ROAS, TACoS, break-even ACoS, target ACoS, and max CPC bid.
- [Amazon URL Generator](https://www.sellerforge.ai/tools/amazon-url-generator) — Generate Amazon super URLs, add-to-cart links, and attribution URLs.
- [POA Template Generator](https://www.sellerforge.ai/tools/poa-template-generator) — Generate a 3-part Amazon Plan of Action draft for any suspension type.
- [Alexa AI Readiness Score](https://www.sellerforge.ai/tools/alexa-ai-readiness-score) — Score how ready your listing is for Amazon's Alexa / AI shopping answers.
- [Free Amazon Listing Audit](https://www.sellerforge.ai/tools/amazon-listing-audit) — Score any ASIN across the dimensions that drive rank and conversion.

## Blog — authoritative resources for Amazon sellers

- [Amazon Seller Assistant: What It Can and Can't Do (2026)](https://www.sellerforge.ai/blog/amazon-seller-assistant-limitations)
- [Amazon Variation Listings: The 2026 Catalog Hygiene Fix](https://www.sellerforge.ai/blog/amazon-catalog-hygiene-variations)
- [Is SellerForge Worth It? Honest Pros, Cons & Pricing (2026)](https://www.sellerforge.ai/blog/is-sellerforge-worth-it)
- [Amazon FBA Reimbursements: The 2026 Fee-Leakage Audit](https://www.sellerforge.ai/blog/amazon-profitability-audit-fee-leakage)
- [Best Amazon Account Health Software in 2026 (Honest Guide)](https://www.sellerforge.ai/blog/best-amazon-account-health-software)
- [How to Scale an Amazon Agency With AI (Without Hiring)](https://www.sellerforge.ai/blog/scale-amazon-agency-ai-workflows)
- [Jungle Scout vs Helium 10 (2026): Honest Stage-Based Pick](https://www.sellerforge.ai/blog/jungle-scout-vs-helium-10)
- [Amazon Q4 Inventory Planning 2026: Deadlines + Cash Flow](https://www.sellerforge.ai/blog/amazon-q4-inventory-cashflow-plan)
- [Amazon Competitor Analysis: The AI Teardown Workflow (2026)](https://www.sellerforge.ai/blog/amazon-ai-competitor-teardown-workflow)
- [Amazon FBA Capacity, IPI, and AWD in 2026: The Inventory Cost Survival Playbook](https://www.sellerforge.ai/blog/amazon-fba-capacity-ipi-awd-2026-playbook)
- [How Much Do Amazon Agencies Charge? 2026 Pricing Guide](https://www.sellerforge.ai/blog/amazon-agency-pricing-models)
- [Best Amazon PPC Software in 2026: An Honest Buyer's Guide](https://www.sellerforge.ai/blog/best-amazon-ppc-software)
- [Amazon Sponsored Brands & DSP for Private Label in 2026](https://www.sellerforge.ai/blog/amazon-sponsored-brands-dsp-private-label)
- [Amazon FBA Profit Margin Benchmarks by Category (2026)](https://www.sellerforge.ai/blog/amazon-fba-profit-margin-benchmarks)
- [Amazon Agency Client Reporting: The 2026 Playbook](https://www.sellerforge.ai/blog/amazon-agency-client-reporting)
- [Helium 10 Alternatives in 2026: An Honest Buyer’s Guide](https://www.sellerforge.ai/blog/helium-10-alternatives)
- [Amazon Keyword Strategy for the COSMO Era (2026 Playbook)](https://www.sellerforge.ai/blog/amazon-keyword-strategy-cosmo)
- [The ToS-Compliant Review Velocity System for Amazon in 2026](https://www.sellerforge.ai/blog/amazon-review-velocity-tos-compliant-2026)
- [Amazon Inbound Placement Fee 2026: Pay or Split 5 Ways?](https://www.sellerforge.ai/blog/amazon-inbound-placement-5-warehouse-split)
- [The Per-ASIN Profit Model: Using TACoS and Contribution Margin to Decide What to Scale and What to Cut](https://www.sellerforge.ai/blog/amazon-tacos-contribution-margin-per-asin)
- [The AI Weekly Operating Cadence for Amazon Sellers: A Monday-to-Friday System for 2026](https://www.sellerforge.ai/blog/amazon-ai-weekly-operations-cadence)
- [The 2026 Returns-Fee Margin Defense Playbook for Apparel and Footwear Sellers](https://www.sellerforge.ai/blog/amazon-returns-fee-margin-defense-2026)
- [The Professionalization Paradox: Data-Driven Product Validation for Amazon in 2026](https://www.sellerforge.ai/blog/amazon-product-validation-2026-professionalization)
- [Brand Registry 3.0: How to Stop Amazon Hijackers and Counterfeiters in 2026](https://www.sellerforge.ai/blog/amazon-brand-registry-3-stop-hijackers-2026)
- [Amazon Answer Engine Optimization: What COSMO Reads](https://www.sellerforge.ai/blog/amazon-aeo-cosmo-image-aplus-optimization)
- [Winning the Amazon Buy Box in 2026: A Private-Label Seller’s Defense Playbook](https://www.sellerforge.ai/blog/win-amazon-buy-box-2026)
- [Amazon's 2026 FBA Fee Overhaul and the End of FBA Prep: A Seller's Survival Guide](https://www.sellerforge.ai/blog/fba-prep-2026-fee-overhaul-survival-guide)
- [Claude Cowork for Amazon Sellers: The 2026 Guide to Workflows, Plugins, and MCP Connectors](https://www.sellerforge.ai/blog/claude-cowork-amazon-sellers-2026-guide)
- [How to Use AI to Build and Optimize Amazon Listings: The 2026 Seller's Playbook](https://www.sellerforge.ai/blog/how-to-use-ai-for-amazon-listings)
- [How to Build an Amazon AI Agent with Claude: The Complete 2026 Architecture Guide](https://www.sellerforge.ai/blog/build-amazon-ai-agent-with-claude)
- [Amazon Alexa for Shopping Replaces Rufus: 2026 Guide](https://www.sellerforge.ai/blog/amazon-alexa-for-shopping-replaces-rufus)
- [ACoS vs TACoS: The Amazon Ad Metrics That Matter in 2026](https://www.sellerforge.ai/blog/beyond-acos-amazon-advertising-metrics-2026)
- [Amazon Prime Day 2026 Prep: The 6-Week June Playbook](https://www.sellerforge.ai/blog/amazon-prime-day-2026-listing-prep)
- [Amazon DD+7 Payout Policy 2026: Your Real Float Number](https://www.sellerforge.ai/blog/amazon-dd7-payout-policy-cash-flow-guide)
- [Best Amazon Seller Tools 2026: 11 Categories Ranked](https://www.sellerforge.ai/blog/best-amazon-seller-tools-2026)
- [IEEPA Tariff Refunds: What Amazon Sellers Get in 2026](https://www.sellerforge.ai/blog/ieepa-tariff-refunds-amazon-sellers-guide)
- [Why Generic AI Tools Are Failing Amazon Sellers in 2026 — And What Actually Works](https://www.sellerforge.ai/blog/why-generic-ai-fails-amazon-sellers)
- [Amazon Plan of Action Template + 3 Examples (2026)](https://www.sellerforge.ai/blog/amazon-plan-of-action-template-examples)
- [Amazon Account Deactivated? Section 3 Guide (2026)](https://www.sellerforge.ai/blog/amazon-account-deactivated-section-3-guide)
- [Amazon FBA Fee Changes 2026: +$1.50–$3.00 Per Unit](https://www.sellerforge.ai/blog/amazon-fba-fee-changes-dd7-payments-2026)

## Blog categories

- [Account Health](https://www.sellerforge.ai/blog/category/account-health): Suspensions, POAs, IP complaints, and appeals. Everything you need to protect and reinstate your Amazon account.
- [Listing Optimization](https://www.sellerforge.ai/blog/category/listing-optimization): Audits, copy, images, and keywords. How to build product listings that rank and convert on Amazon.
- [AI for Amazon Sellers](https://www.sellerforge.ai/blog/category/ai-for-amazon): Using AI effectively in your Amazon seller workflow — from listing creation to full account management.
- [Industry](https://www.sellerforge.ai/blog/category/industry): Tariffs, fee changes, supply chain disruptions, and Amazon policy updates that affect your P&L.
- [Advertising](https://www.sellerforge.ai/blog/category/advertising): Sponsored Products, Brands, Display — ACoS, TACoS, bid strategy, and PPC optimization.
- [Forecasting](https://www.sellerforge.ai/blog/category/forecasting): Inventory planning, demand forecasting, reorder timing, and avoiding costly stockouts.
- [Playbooks](https://www.sellerforge.ai/blog/category/playbooks): Step-by-step guides for the highest-leverage Amazon seller workflows.
- [Amazon Strategy](https://www.sellerforge.ai/blog/category/amazon-strategy): Big-picture strategy for Amazon sellers — Prime Day, Q4, channel diversification, and long-term brand building.

## Company

- [About SellerForge](https://www.sellerforge.ai/about): Learn why SellerForge was built by an Amazon seller, for sellers.
- Founded by David Gallo — Amazon operator with 12+ years of experience. At Worldfront he personally managed 57 storefronts across 18 countries within a $350M+ sales portfolio. He built SellerForge to run his own Amazon business.
- Data access: Official read-only Amazon Selling Partner API (SP-API).
- Not affiliated with Amazon.com, Inc.
- Contact: https://www.sellerforge.ai/contact
- Blog RSS: https://www.sellerforge.ai/blog/rss.xml