Built by a Seller,
for Sellers
SellerForge wasn't designed in a boardroom. It was built out of 12 years of managing Amazon accounts, writing POAs at midnight, and wishing a single tool could do all of it.
David Gallo
David has spent over 12 years inside the Amazon ecosystem — not as a consultant, but as an operator. He started his own private label business in 2014 while still in college, and spent the next decade managing accounts at every scale, from solo FBA businesses to global storefronts spanning 18 countries.
As Global Sales Channel Manager at a large multi-national Amazon merchant, he leads a team of five overseeing 57 storefronts across 18 countries with more than $60 million in annual sales. He has personally navigated 12+ account deactivations, written hundreds of Plans of Action, and built internal analytics dashboards via SP-API. He also works closely with the engineering team to expand a highly complex proprietary software platform that manages over 10 million listings across global Amazon marketplaces — and helped launch an eco-friendly homeware brand from zero to $50K/month.
Along the way, he kept building workarounds — spreadsheets, scripts, copy-paste templates, one-off tools cobbled together with engineering teams — just to do the job. None of it was integrated. None of it talked to each other. And none of it existed as a product anyone could actually buy.
SellerForge is what he built instead.
"Give every Amazon seller access to the tools and intelligence that only well-funded brands could previously afford."
David Gallo — Founder, SellerForge
12 years in the making
First Amazon Store
Launched Tribesman LLC, an independent FBA/FBM private label business. Did everything himself: product research, supplier sourcing, listing creation, keyword research, SEO, advertising, and design.
Loyola University New Orleans
Graduated with a BS in Business Administration. By graduation, Tribesman was already profitable and running.
Scaling to Multi-Account Management
Began managing Amazon accounts for other sellers, building expertise across dozens of storefronts in multiple marketplaces. Developed systems for listing optimization, POA writing, and account reinstatement.
Global Sales Channel Manager
Joined a large multi-national Amazon merchant as team lead, overseeing 57 storefronts across 18 countries with $60M+ in annual sales. Built internal KPI dashboards via SP-API for buy box analysis at scale.
Proprietary Platform & Brand Launch
Partnered with Worldfront's engineering team to expand a proprietary platform managing 10M+ listings across global Amazon marketplaces. Also helped launch an eco-friendly homeware brand from $0 to $50K/month.
SellerForge
After 12+ years building tools and workflows from scratch, started building the platform he always wished existed — one tool that covers every major Amazon function, built by someone who has actually done the work.
The tools should exist.
Every major Amazon task — auditing listings, writing POAs, managing ad campaigns, forecasting inventory — has been done manually by smart people using spreadsheets and templates for years. That's not a workflow. That's a gap in the market.
Practitioner-built
Every feature in SellerForge exists because it solved a real problem in a real Amazon account. Not guesses. Not wireframes. Real workflows from 12 years of doing the work.
Seller-first decisions
SellerForge is designed for sellers who want to stay in control of their accounts and decisions — not hand them off to an agency or get locked into opaque 'managed services.'
Replace the agency model
Amazon agencies charge $2,000–$10,000/month for work that can be done with the right tools. SellerForge is built on the belief that sellers deserve those tools at a price that makes sense.
Try the tools that were built for this.
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