SellerForge
Amazon Agency Software

Run every client account
from one dashboard.

SellerForge is Amazon agency software that lets you run every client account from one dashboard — switch between sellers in one click, generate per-client reports and Plans of Action, and manage PPC, listings, and account health across your whole book of business. The Agency plan includes 10 Amazon seller accounts for $499/mo, 15 team seats, and a 14-day free trial. Built on the official read-only Selling Partner API by an operator who managed 57 storefronts and $350M+ in sales.

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  • 10 client accounts included
  • 15 team seats with roles & permissions
  • Scale to 40 accounts at $39/mo each

Built by an operator who managed 57 Amazon storefronts across 18 countries and $350M+ in sales

Official read-only Selling Partner API · 18 modules on every account · Not affiliated with Amazon.com, Inc.

The Bottleneck

Every New Client Adds Another Login, Another Report, Another Late Night

Amazon agencies don't scale on talent — they scale on tooling. The account manager who can run 5 clients on spreadsheets and browser profiles hits a wall at 8, because every client multiplies the same manual work. That ceiling is a tooling problem, not a hiring one.

Managing Clients The Hard Way

  • Logging in and out of a dozen separate Seller Central accounts all day
  • Rebuilding the same weekly report by hand, per client, every Monday
  • PPC checked reactively — you notice the wasted spend a week after it happened
  • Account health surprises: a client is At Risk before anyone on the team noticed
  • POAs written from scratch under a deadline, in the wrong format, at 2am
  • One shared password, no per-analyst permissions, no audit trail
  • Onboarding a new client means more hours — so growth caps at the manager’s calendar

With SellerForge

  • One dashboard, one login — switch between client accounts in a click
  • Per-client Weekly Business Report generates itself; you review and send
  • PPC, wasted spend, and TACoS surfaced across every account, continuously
  • Account health monitored on all clients — At-Risk accounts surface early
  • POA Builder drafts a structured, Amazon-format Plan of Action in minutes
  • 15 team seats with roles & permissions — no shared passwords
  • Onboarding a client is a connect flow, not more hours on the calendar
Built For A Book Of Clients

Everything An Account Manager Does — At Agency Scale

The same 18 modules your clients would get individually, wired together for the way an agency actually works: one roster, many accounts, per-client deliverables, and cost controls that hold up when the account count climbs.

One Dashboard

Account switcher

Connect each client account once, then switch between them from a single login. Every module scopes to the account you have selected — no logging out of one Seller Central account to log into the next, and no shared passwords thanks to roles & permissions.

Client-Ready Output

Per-client deliverables

The Deliverable Builder turns any analysis — a listing audit, a PPC review, an inventory plan — into a clean document you present as your agency's work. Turn the platform's findings into the report you were going to write anyway, in a fraction of the time.

Weekly, Automatically

Client reporting

The Weekly Business Report assembles each client's week-over-week performance, anomalies, and wins — per account, automatically. Your Monday client email becomes a one-click hand-off instead of an afternoon of spreadsheet pulls.

Protect The Roster

POAs & escalations at scale

Account health is monitored on every connected account, so an At-Risk client surfaces early. When a violation lands, the POA Builder drafts a structured Plan of Action, and Escalation Plans give you a path when self-service support stalls.

Leverage, Not A Blank Check

AI cost guardrails

AI actions are approval-first — the assistant proposes a bid edit or listing change and a human approves before anything writes to Amazon. Usage caps are set per plan, so a busy month across many clients never turns into a surprise bill.

Your Whole Team

15 seats, real permissions

Account managers, analysts, and specialists each get their own login. Control who sees which client accounts and who can take write actions like pushing PPC changes or submitting a POA — full Team & Permissions on every seat.

Do The Math

Where The Hours Go — With And Without SellerForge

A rough weekly time budget for one managed client. The gap is the whole business case: what your account managers stop doing by hand is the capacity you sell to the next client.

Task (per client / week)Without SellerForgeWith SellerForge
Weekly client performance report2.0 hrs0.2 hrs
PPC review & optimization1.5 hrs0.4 hrs
Listing checks & audits1.0 hr0.25 hrs
Account health & POA monitoring0.75 hr0.1 hr
Inventory & forecast review1.0 hr0.25 hrs
Switching between Seller Central logins1.0 hr0.1 hr
Total per client / week~7.25 hrs~1.3 hrs

Illustrative estimates for a single managed client, not a guaranteed result — actual time depends on catalog size, ad spend, and account complexity. Across a 10-client roster, ~7.25 hrs/client drops toward ~1.3 hrs/client — roughly 72 hours a week of manual work down to about 13, which is the difference between a manager capped at 8 clients and one who can carry a full book.

Agency Plan

One plan built for a book of clients.

$499/ month

10 Amazon seller accounts included · 15 team seats · 14-day free trial

Need more? Add accounts at $39/mo each, up to 40 total. Compare all plans →

  • 10 Amazon seller accounts included
  • $39/mo per additional account, up to 40 total
  • 15 team seats with roles & permissions
  • All 18 modules on every connected client account
  • Account switcher — one login, every client
  • Per-client Weekly Business Report + Deliverable Builder
  • POA Builder, Escalation Plans & account-health monitoring
  • Advertising, forecasting, reimbursements & keyword research
  • Approval-first AI actions with per-plan usage caps
Start 14-Day Free Trial

No credit card to start · Cancel anytime · Connect a client account and see it work during the trial

Built By Someone Who Ran The Agency

“I managed 57 storefronts across 18 countries. The thing that broke first was never the strategy — it was the hours. Every client meant another login, another report, another late night. SellerForge is the tooling I wish I'd had: one dashboard for the whole roster, so the team scales on leverage instead of headcount.”

— David Gallo, Founder · 12+ yrs Amazon · 57 storefronts, 18 countries, $350M+ managed

FAQ

Agency Questions, Answered

Amazon agency software is a single platform for managing multiple Amazon seller accounts on behalf of clients — instead of logging in and out of separate Seller Central accounts and rebuilding the same reports by hand. SellerForge is agency software built for this: connect every client's account over the official read-only Selling Partner API, switch between them from one dashboard, and run listing audits, PPC, forecasting, account health, Plans of Action, and per-client reporting across your whole book of business. The Agency plan includes 10 Amazon seller accounts for $499/mo.
The Agency plan includes 10 Amazon seller accounts for $499/mo. Need more? Add extra accounts for $39/mo each, up to 40 accounts total. Every connected account gets the full platform — all 18 modules — not a stripped-down "client view." You manage them all from one login with an account switcher, so onboarding a new client is a connect flow, not a new subscription.
The Agency plan includes 15 team seats with roles and permissions, so your account managers, analysts, and specialists each get their own login instead of sharing one password. You control who can see which client accounts and who can take write actions (like pushing PPC changes or submitting a Plan of Action). Seat management lives in Team & Permissions — invite, assign, and revoke access as your roster changes.
Yes. That is the core of the agency workflow. Connect each client account once, then switch between them from a single dashboard — no logging out of one Seller Central account to log into the next, no browser-profile juggling, no shared passwords. Every module (listing audits, ads, forecasting, account health, reporting) scopes to the account you have selected, so the context follows you as you move from client to client.
Yes. The Weekly Business Report assembles each client's week-over-week performance, anomalies, and wins automatically, and the Deliverable Builder turns any analysis — a listing audit, a PPC review, an inventory plan — into a clean, client-ready document you present as your agency's work. Reports are generated per account and exported in shareable formats, so your weekly client email is a one-click hand-off instead of an afternoon of spreadsheet pulls and formatting.
SellerForge monitors Account Health Rating, ODR, and policy-violation counts on every connected account, so a client sliding toward suspension surfaces before it becomes a fire. When a client gets a violation or a suspension notice, the POA Builder drafts a structured, root-cause-and-corrective-action Plan of Action in the format Amazon expects, and Escalation Plans give you a structured path when self-service support stalls. You handle enforcement events across your whole roster from one place instead of improvising per client.
AI actions are approval-first by default — the assistant proposes a change (a bid edit, a listing rewrite, a negative keyword) and a human approves it before anything is written to Amazon. Usage caps are set per plan, so a busy month across many clients does not produce a surprise bill, and autonomous actions stay gated behind explicit opt-in. You get leverage across every client account without handing the keys to a black box.
SellerForge connects to each client account through the official read-only Amazon Selling Partner API (SP-API) — the same authorized channel Amazon provides for approved tools. Read-only means the platform pulls data to analyze it; write actions (like PPC edits or a listing push) are explicit, approval-first, and scoped to the permissions you grant each seat. SellerForge is not affiliated with Amazon.com, Inc. The Agency plan is $499/mo with a 14-day free trial, so you can connect a client account and see it work before you commit.

Stop logging in and out. Run every client from one place.

SellerForge is the Amazon agency software your account managers have been asking for — 10 client accounts, 15 team seats, and all 18 modules on every account, from $499/mo.

Start 14-Day Free Trial

No credit card · Cancel anytime · Official read-only Selling Partner API