Your Amazon alerts,
in Slack.
SellerForge watches your whole Amazon account and sends what matters to your Slack — intraday PPC spend flags, Buy Box ad-waste alerts, and a morning profit digest. Every alert leads with the dollars at stake, and you approve every fix in-app.
Prospects: start a trial, then connect Slack from Alerts → Preferences. Or see what lands in Slack ↓
- Growth plan and up
- One channel per Amazon account
- Approval-first — nothing changes without your click
Three streams — all dollars-first.
Toggle each one independently in Alerts → Preferences. Every message is template-based and leads with the money, then links back to SellerForge to act.
Morning digest
Default onStart the day with one message: open alerts by severity, total dollars-at-risk, low-stock flags, Buy Box movers, and how many fixes are waiting for your approval. One tap opens the full Alerts Center.
Good morning — your portfolio at a glance
- ≈ $840/week at risk across 6 open alerts
- 2 SKUs low on stock · 1 ASIN lost the Buy Box
- 3 staged fixes waiting for your approval
View in Alerts Center →
Intraday spend alerts
Default on · Growth+Know by 9:30am, not tomorrow at 4am. When a campaign’s spend runs away, burns its budget before lunch, or delivery stalls, you get a Slack message the same half-hour — with the projected rest-of-day cost. Traffic and spend are near-real-time; conversion attribution lags, so “conversion collapse” is flagged as an early signal.
Spend runaway — “Auto · Wireless Earbuds”
- Spend is pacing ≈ 3.1× the trailing 14-day average
- Projected rest-of-day cost: ≈ $220 over budget
- Suggested fix staged: cap daily budget → review in-app
View in Alerts Center →
Nothing changes on Amazon without your approval. Slack messages link back to SellerForge, where you review the staged fix and approve it.
High-severity alerts
Default offOpt in to get pinged the moment a major ad anomaly or a critical account-health issue is detected — the things you’d want to know about even on a day off.
Account health — critical signal detected
- A policy/health metric crossed a critical threshold
- Dollars-at-risk and the exact metric are in the app
- Recommended next step staged for your review
View in Alerts Center →
Nothing changes on Amazon without your approval. Slack messages link back to SellerForge, where you review the staged fix and approve it.
Dollar figures shown are illustrative examples, not customer results or averages.
Add it once. Act in-app.
One-click OAuth, three toggles, and every fix still approved by a human inside SellerForge.
Add to Slack
One-click OAuth grants a single scope — incoming-webhook — the ability to post to the one channel you choose. No bot token, no message access.
Pick your streams
Toggle the three streams independently in Alerts → Preferences: the morning digest and intraday spend alerts are on by default; high-severity is opt-in.
Act in-app
Every Slack message deep-links back to SellerForge. You review the staged fix in the Approval Inbox and approve — nothing is sent to Amazon without your click.
One channel per client.
Connect one Slack channel per Amazon seller account. Each client’s channel receives only that client’s alerts and morning digest — numbers never cross between accounts. Your team sees the right client’s dollars-at-risk in the right place, and every fix is still approved in SellerForge.
Illustrative — channel names are examples.
A single webhook — and nothing else.
The connection is deliberately minimal, which is exactly what keeps it safe and easy to review.
Incoming-webhook only
Connecting uses Slack’s one-click OAuth and grants a single scope — the ability to post to the one channel you choose. That’s it.
No bot token, no reading your messages
We don’t store a bot token and we can’t read anything in your workspace. SellerForge only posts alerts.
Your webhook is a credential
It’s treated like one — encrypted at rest, never logged, and never shown again after setup.
One channel per account
Agencies get a separate channel per client — each channel only ever sees its own numbers.
Disconnect anytime
From SellerForge (Alerts → Preferences) or from Slack itself. One switch stops every message.
No buyer PII
No buyer personally-identifiable information is ever sent to Slack.
On every plan — Slack on Growth and up.
In-app alerts and email work on every plan, including the free trial. Slack and the signed webhook unlock on Growth.
Every plan · incl. trial
In-app bell + email
The full Alerts Center, the daily digest by email, and the in-app bell are available on Core, Growth, Pro, and Agency — and on the free trial.
Growth, Pro & Agency
Slack + signed webhook
Slack delivery — one channel per account — plus the signed generic webhook are included on Growth and up, with no add-on fee.
Slack delivery is included on Growth and up — no add-on fee. Compare plans →
Slack delivery, answered.
Put your Amazon alerts in Slack.
The morning digest, intraday spend flags, and high-severity alerts — right in your channel, every one of them dollars-first and approval-gated.
Slack delivery is included on Growth and up — no add-on fee.
Slack is a trademark of Slack Technologies, LLC, a Salesforce company. SellerForge is not affiliated with or endorsed by Slack or by Amazon.com, Inc.