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Your Amazon business,
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Amazon SPN Certified·Powered by Claude·Built on patterns from 57 Amazon accounts and $60M+ in sales
Amazon Service Provider Network Certified
Under the Hood

More Than a Chatbot

ChatGPT and Claude know nothing about your business. SellerForge is built on your actual seller data — and gets smarter over time.

Amazon

SP-API

Selling Partner API

📊

Ads Integration

Amazon Advertising API

🗂️

Document Vault

Your Business Docs

🧠

SellerForge AI Brain

Powered by Claude

Knows your products, margins & history
Trained on Amazon-specific seller workflows
Richer context = smarter, personalized outputs
Gets more accurate as your data grows

Powers all 11 modules

Listing AuditPOA BuilderEscalation PlansAdvertisingForecastingPromotionsReimbursement ClaimsDeliverable BuilderFeedback RequestsDocument VaultWeekly Business Report
ChatGPT / ClaudevsSellerForge
$0M+

in Amazon sales managed

0

seller accounts managed

0

AI-powered modules

<0m

to generate a full POA

The Problem

Amazon agencies charge a fortune for basic work

  • $2,000–$10,000/month for a junior account manager
  • Cookie-cutter POAs that get rejected
  • Slow turnaround on listing optimization
  • No transparency into what they actually do
  • Generic advice that doesn't fit your account
The Solution

SellerForge does it better, faster, for $99/month

  • AI-powered tools available 24/7
  • POAs drafted in under 5 minutes
  • Listing audits with specific rewrite suggestions
  • Full visibility into every recommendation
  • Personalized analysis based on your actual data
  • Recover lost inventory, mishandled returns, and fee errors — you submit, keep 100%
  • You stay in control — no handing over Seller Central credentials
Dashboard

Your Entire Amazon Business. One Screen.

The SellerForge dashboard gives you a real-time command center for your Amazon business — Business Health Score, AI-generated priority actions, key metrics, inventory alerts, and campaign performance, all without switching between Seller Central reports.

  • Business Health Score across 5 dimensions — know your weakest link at a glance
  • AI Priority Actions updated live — tells you exactly what to do next
  • Quick Wins surface the fastest path to improving your score
  • Inventory alerts flag stockouts before they happen
  • Top campaign performance with ACOS color-coding
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SellerForge Dashboard
Listing Audit

Audit Your Listings Like a $5K Agency

SellerForge analyzes your Amazon listing across 10 dimensions — title structure, bullet quality, keyword coverage, image count, A+ content, pricing, and more. You get a numerical score per dimension, plain-English explanations, and specific rewrite suggestions you can act on immediately.

  • Scores across 10 dimensions — not a single vague grade
  • Specific rewrite suggestions, not generic tips
  • Identifies missing backend keywords
  • Flags compliance issues before Amazon does
  • Re-run after edits to track improvement
POA Builder

Suspended? Get Reinstated Faster.

Amazon suspensions can kill a business overnight. Agencies charge $500–$2,500 per POA — and they take days. SellerForge drafts a complete, professional Plan of Action in under 5 minutes, following Amazon's exact format requirements and avoiding the most common rejection triggers.

  • Full 3-part POA drafted in under 5 minutes
  • Escalation workflow built in — initial through Executive Relations
  • Professional PDF export + .zip submission package
  • Paste Amazon's rejection reason to get an improved revision

Real POA generated by SellerForge — sensitive info removed.

Advertising

Your PPC Command Center.AI That Diagnoses. Not Just Reports.

Most PPC dashboards show you numbers. SellerForge tells you what's wrong and exactly what to do about it — campaign by campaign.

SellerForge Advertising Module
  • Priority Actions on every load

    Dormant campaigns, ACoS breaches, and harvesting opportunities surface automatically — no digging through reports.

  • Campaign Health scoring

    Every campaign is classified: Profitable, Needs Review, Dormant, or Under-Utilized. Know your portfolio health at a glance.

  • Wasted Spend tracking

    See exactly which campaigns are burning budget with no orders. Stop the bleeding before it shows up in your P&L.

  • Search Term Harvesting

    Upload your SP Search Term Report. SellerForge identifies winners to add as exact-match targets and losers to negate.

  • Automations & Change Log

    Set bid and budget rules that run on your schedule. Every action is logged — full audit trail, no surprises.

  • One-click AI Analysis

    Claude analyzes your campaigns and delivers specific, actionable recommendations — not generic PPC advice.

  • TACoS-first reporting

    Most PPC dashboards lead with ACoS. SellerForge leads with TACoS — the metric that actually predicts whether your ad spend is profitable for your total business, not just your ads.

  • Diagnose anomalies, don't just chart them

    When your ACoS spikes, Claude explains why. Was it a competitor pricing change? A listing suppression? A new keyword overspending? Get the narrative, not just the chart.

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TACoS

the metric that predicts profit, not just ad efficiency

Overlap

find keywords you pay for that you already rank for free

12

advertising workflows — harvesting, automations, diagnostics

AI

one-click analysis with specific bid & keyword changes

AI Assistant

An Amazon Expert on Every Page

Every page in SellerForge has a built-in AI assistant powered by Claude. Ask questions, get explanations, brainstorm strategy — in context with what you're working on.

AI

SellerForge Assistant

Powered by Claude

My ACoS jumped to 48% this week — what should I look at first?

A sudden ACoS spike usually points to one of three things: a bid increase on a broad match keyword, a competitor dropping their price, or a poorly performing auto campaign. Pull your Search Term Report and sort by spend — I can help you analyze it from there.

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Reimbursement Claims

Recover What Amazon Owes You — Without the 25% Commission.

Most FBA sellers leave 1-3% of revenue on the table in lost inventory, mishandled returns, and miscalculated fees. SellerForge scans your reports daily, flags every claim opportunity, and prepares the case — you review and submit.

  • Detects across 8 claim categories: lost inbound shipments, lost FC inventory, FC damage, returns never received, returns mishandled, lost removals, fee overcharges, and under-reimbursements
  • Bundles evidence (shipment IDs, ledger snippets, dates, quantities) automatically
  • Claude-generated case language that reads authentic — no two cases identical
  • One-click "Open in Seller Central" — you review and submit
  • Dedupes against existing reimbursements (never claims what Amazon already paid)
  • Time-window aware — only surfaces claims still eligible for filing
  • vs. agencies charging 20-25% of recovered funds — yours stays yours
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SellerForge prepares your claim — you submit it. We never auto-file cases on your behalf.

Reimbursement Claims dashboard

Screenshot coming soon

Weekly Business Report email

Screenshot coming soon

Weekly Business Report

Your Amazon Week, Explained.

Every Monday, an AI-written report that tells you what happened in your business — and why. Not just charts. Reasons.

  • Specific reasons, not just charts
  • Recommendations grounded in your actual data
  • Sent to your inbox so you don't have to log in to find out
  • Built on Claude — the AI that reads your account like a senior operator
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What Agencies Charge vs. What You'll Pay

The same work. A fraction of the cost.

Task
Agency Cost
SellerForge
Listing audit & optimization
$500–$2,000/listing
Unlimited ✓
Suspension POA writing
$500–$2,500/case
Unlimited ✓
Seller support escalation
$300–$1,500/case
Unlimited ✓
PPC management
$500–$2,000/month
Included ✓
Forecasting & replenishment
$300–$800/month
Included ✓
Feedback & review requests
$200–$500/month
Included ✓
Business reporting & decks
$300–$1,000/month
Included ✓
Document & SOP management
$200–$500/month
Included ✓
FBA Reimbursement Recovery
20–25% of recovered funds (GETIDA, Refunds Manager, etc.)
Included — keep 100% ✓
Monthly total
$2,000–$10,000
$99/mo

Frequently Asked Questions

Who is SellerForge built by?

SellerForge was built by David Gallo, who spent years at Worldfront managing 57 Amazon accounts representing $60M+ in sales. He built SellerForge to give individual sellers access to the same tools and analysis he used at the agency level — without the agency price tag.

What happens after the free trial?

When your 7-day free trial ends, you'll be prompted to add a payment method to continue. Your account and all your data stay intact — nothing is deleted. We'll send you a reminder before the trial expires so you're never caught off guard.

Do I need to connect my Amazon account?

No. Most features — including the Listing Audit, POA Builder, Advertising tracker, and Document Vault — work without an Amazon connection. SP-API connectivity unlocks automatic data sync.

What if my Amazon account doesn't connect?

Most connection issues are resolved within a few minutes. If you run into trouble, our support team typically responds within a few hours. All core features work immediately on signup — Amazon connectivity unlocks additional data sync features but is not required to get started.

How accurate is the AI? What if it makes a mistake?

SellerForge uses Claude — one of the most capable AI models available — and grounds every recommendation in your actual account data. You review and approve everything before it goes to Amazon. The AI is a co-pilot, not an autopilot: it drafts, suggests, and analyzes, but you make the final call.

Can I see an example POA or Listing Audit before signing up?

Yes — there's a real example POA generated by SellerForge on the POA Builder section of this page. Download it to see the format, structure, and quality before committing.

What is the SP-API?

The Amazon Selling Partner API (SP-API) allows SellerForge to pull your live sales, advertising, and inventory data automatically. Our SP-API integration is complete — it currently powers Seller Feedback Requests and automatic data sync across advertising and forecasting modules.

Can I cancel at any time?

Yes. Monthly plans can be cancelled any time — you'll retain access until the end of your billing period. Annual plans are non-refundable after the trial period but you can cancel renewal at any time.

What's the Weekly Business Report?

Every Monday morning, SellerForge sends you an AI-generated email summarizing what happened in your Amazon business the previous week. Instead of dumping charts, it explains the reasons behind your numbers — "ACoS jumped because Campaign X started receiving impressions on broad terms" — and gives you 2-3 specific recommendations. Built on Claude. You can opt out anytime in settings.

Does SellerForge handle FBA reimbursements?

Yes — and in a way Amazon hasn't cracked down on. SellerForge's Reimbursement Claims module scans your inventory ledger, returns, and settlement reports nightly. It detects eligible claims across 8 categories — lost inbound shipments, lost FC inventory, warehouse damage, returns never received, returns mishandled, lost removals, FBA fee overcharges, and under-reimbursements — and prepares each case with evidence bundles and authentic case language. We never auto-file. Amazon has been suspending accounts of tools that submit reimbursement cases automatically since 2024. SellerForge's role is to detect, evidence, and prepare; you review and submit via Seller Central with one click. Specialist agencies (GETIDA, Refunds Manager, etc.) charge 20-25% of recovered funds. With SellerForge, recovery is included in your subscription.

Is my data secure?

Yes. All data is stored securely in your account and is never shared with other sellers or third parties. We use Supabase with row-level security on all data.

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