AI operations for Amazon brands

Your Amazon account, run by AI. Controlled by you.

SellerForge handles the day-to-day work of a $2,000–$10,000/month Amazon agency—profit, PPC, inventory, listings, reimbursements and account health—from $49/month.

Connect Seller Central in about two minutes. SellerForge finds and stages the next actions; nothing changes without your approval.

7-day free trialNo credit cardOfficial Amazon authorization

Built by David Gallo · Personally managed 57 Amazon accounts · $350M+ in portfolio sales at Worldfront

SellerForge live operationsAmazon connected

Illustrative connected account · sample data

Today's operator brief

Four things need your attention.

Recoverable claims

$8,512

214 detected candidates

PPC waste

$1,348

176 search terms

Inventory risk

2 ASINs

stockout within 21 days

Account-health risk

2 risks

one requires a POA

AI action queue4 ready
Cut bids on 14 wasteful termsEstimated impact: $386/monthReview
Prepare 214 FBA claimsEvidence assembled for submissionReview
Rewrite two weak listingsKeyword and conversion gaps foundReview
Nothing changes without your approvalReview → approve → logged

Real connected-account data

Verified platform totals, rounded down.

$94,000+

in recoverable FBA claims detected for sellers so far.

170K+

ASINs tracked across connected seller accounts.

<5 min

from connecting to your first staged, dollar-sized fix.

Validated by Amazon's partner ecosystem and independent reviewers

Amazon SPN Certified
Amazon Selling Partner Appstore Software PartnerRated 9.5/10Editor's Choice#1 Amazon All-In-One Software · jordiob.com Amazon Tools Directory, 2026
ClaudePowered by Anthropic's ClaudeGrounded in your connected Amazon account.
Where the money leaks

Four places an Amazon account quietly loses money. SellerForge finds all four.

Connect your account and SellerForge puts a dollar figure on each one — then stages the fix for your approval.

Get your money back

Lost & damaged FBA inventory

Amazon owes sellers reimbursements for lost, damaged and fee-overcharged inventory. SellerForge finds claims before the window closes.

  • True-Profit P&L
  • Reimbursement Claims
  • Live Orders & unit economics
Win on advertising

Campaigns quietly declining

High-performers decay into wasted spend. SellerForge catches efficiency drops, explains why, and stages precise fixes.

  • PPC Command
  • Search Terms
  • Dayparting & Placements
Protect the account

Account health & compliance risk

Policy issues and health-metric drift get expensive fast. SellerForge flags risks early and builds the response.

  • Account Health
  • POA Builder & Document Vault
  • Forecasting & Alerts Center
Grow the brand

Listing quality degradation

Listings erode as competitors move and keywords shift. SellerForge audits, rebuilds and keeps them ranking.

  • Listing Builder + Audit
  • Keyword Intelligence
  • Voice of Customer

19 live tools support the operating loop · See the full platform

See the operating loop

Watch the product. Ask the account.

The one-minute overview shows the platform. SellerSmith shows what happens next: it reads the connected account, finds a dollar-sized issue and waits for your approval before a fix can run.

60-second overview · click to play

The operating loop in one minute · Watch more demos

sellersmithExample account
Ask about profit, ads, inventory, account health
Nothing goes to Amazon without your approval
Also available fromClaudeChatGPTCursorover MCPSee the connector
From signup to useful in minutes

Connect once. See the money first.

No blank dashboard and no generic checklist. SellerForge starts with the issues that have the clearest dollar impact on your actual account.

01

Create the free account

No card required. Your seven-day trial starts when the account is created.

02

Connect Seller Central

Use Amazon’s official authorization. SellerForge never asks for your password.

03

Receive a dollar-ranked operator brief

See recoverable cash, PPC waste, inventory risk and account-health issues ranked by impact.

04

Review and approve a staged action

Inspect the evidence and proposed fix. Nothing applies until you approve it.

Read-only by default. Approval-gated when you act.

Data access is read-only by default. Actions use separately authorized Amazon scopes and run only after you approve them. SellerForge never asks for your Seller Central password and never changes your account on its own.

Official Amazon APIs
The agency outcome, without the agency model

One operator. Not another tool.

Traditional Amazon agency

$2K–$10K/month

Human strategy and execution, but opaque, expensive and often slow to turn.

Specialist tool stack

Multiple subscriptions

Separate dashboards for ads, profit, inventory and listings, plus the manual work to connect them.

SellerForge

from $49/month

One connected AI operating layer with dollar-ranked findings and approval controls.

Built for the operator who needs answers—not more dashboards.

SellerForge handles the recurring monitoring, analysis and staged execution. Exceptional legal work, negotiations and brand strategy may still need a human specialist.

  • Starts from your real Seller Central data, not generic prompts.
  • Ranks findings by severity and the dollars at stake.
  • Explains every recommendation before it stages a fix.
  • Keeps the operator in control with approval gates and an audit trail.
See the work, not a feature list

One account. Every profit surface.

Explore real SellerForge product views for advertising, reimbursements and listing quality.

SellerForge PPC advertising AI analysis screen

PPC and AI analysis: PPC Command finds spend leakage, explains the drivers and stages precise changes for review.

Simple monthly pricing

No retainer. No percentage of ad spend.

Start free, connect one account and see the value before you pay. No credit card.

Core

$49/mo

Lean operators & smaller catalogs — protect the account and run it right.

  • Compliance, POA & reimbursements
  • Full listing suite + audit
  • Core advertising tools
  • AI assistant + keyword research
Connect my Amazon account
BEST FOR ESTABLISHED BRANDS

Growth

$99/mo

Established brands — run the entire business in one place.

  • Everything in Core, plus:
  • True-Profit P&L + VAT
  • Advanced PPC, dayparting & automations
  • Forecasting, promotions & customer insights
  • One-click staged fixes
Connect my Amazon account

Pro

$199/mo

7-figure brands & heavy ad spenders — scale & optimize.

  • Everything in Growth, plus:
  • Premium AI (Claude Opus) everywhere
  • Highest limits + overage packs
  • Team seats with roles & permissions
  • Priority support
Connect my Amazon account

Agencies & multi-account sellers: 10 accounts from $499/mo · See the Agency plan

Before you connect

Fair questions. Straight answers.

SellerForge is useful because it diagnoses your actual business, not a generic prompt. Amazon’s official authorization lets it analyze your fees, orders, advertising, inventory, listings and account health. SellerForge never asks for your Seller Central password, and you can remove the authorization from Amazon.
Data access is read-only by default. Actions use separately authorized Amazon scopes and run only after you approve them. SellerForge never asks for your Seller Central password and never changes your account on its own.
SellerForge handles much of the recurring monitoring, analysis and staged execution that drives a typical Amazon agency retainer. It does not claim to replace every human service: exceptional legal work, negotiations and brand strategy can still need a specialist. The difference is that the daily operating loop stays connected, transparent and under your control.
Connecting Seller Central typically takes about two minutes. The typical time to a first staged, dollar-sized fix is <5 min, although larger accounts can take longer to finish every historical sync. SellerForge ranks early findings as they become ready instead of making you wait for a blank dashboard to fill.
The trial runs for seven days with no credit card. Choose a paid plan, starting at $49/mo, to keep using the paid operating features. If you do not subscribe, you are not charged. Your account remains yours, and Amazon authorization can be removed through Seller Central.

Your next best Amazon action is already in the data

Connect your account. Let SellerForge find your next best action.

Start free and get a prioritized operator brief built from your real Seller Central data.

7-day free trial · No credit card · Official Amazon authorization · Nothing changes without your approval