01
Title
Structure, length, and whether your highest-intent keywords are front-loaded for the mobile-first truncation point — not buried after the brand name.
Free tool · score any ASIN
Free Amazon Listing Audit
See exactly what is holding your listing back — in minutes. No login to start.
- Works on any ASIN, including competitors
- Full Title + Main-Image analysis, free
- Scored against 2026 ranking + Alexa for Shopping standards
WHAT IT CHECKS
What an Amazon listing audit actually checks.
A real listing audit is not a keyword-density score. It reads your listing the way Amazon’s 2026 ranking surface does — across nine dimensions, from the title a shopper sees first to the semantic relationships an AI assistant uses to decide whether it can recommend you at all. SellerForge scores each dimension, explains what is holding it back in plain English, and hands you the specific change to make. The Title and Main-Image analysis are free for any ASIN; the remaining seven unlock when you sign in.
02
Main image
Compliance against Amazon’s pure-white-background rule, fill ratio, and clarity at thumbnail size — the single asset that decides your click-through rate.
03
Bullet points
All five bullets read for benefit-led scannability, keyword coverage, and the objections a shopper needs answered before they add to cart.
04
Description & A+
Whether the description (or A+ Content, when present) builds the story the bullets start — depth, persuasion, and cross-sell, scored neutrally when A+ is absent.
05
Top keywords
The high-intent terms your category rewards, how completely your copy establishes them, and which valuable phrases the listing never claims.
06
Backend search terms
The hidden 249-byte field — whether it is filled, free of duplicated front-end words, and spending its budget on synonyms and long-tail you can’t fit on the page.
07
COSMO readiness
The semantic relationships Amazon’s COSMO graph reads to recommend a product — who it is for, what it is used with, what it replaces — and where yours are missing.
08
Alexa for Shopping
Buyer-question coverage for the AI assistant (formerly Rufus): does the listing answer the material, fit, compatibility, and use-case questions a shopper asks out loud.
09
Recommended actions
Every gap rolled into one prioritized fix list — critical, high, and medium — so you know exactly what to change first and what can wait.
Competitive intelligence
Audit a competitor ASIN.
Because the audit reads only public listing data, it works on any ASIN — including the competitor ranking directly above you. Paste their ASIN to see exactly which COSMO relationships they have established that you have not, which buyer questions their copy answers that yours leaves open, and how their Title and Main-Image score against the same 2026 standard. The gap between their score and yours is not an opinion — it is a concrete checklist of the edits standing between you and the buy box conversation.
Run yours first, then run the top two results for your main keyword. Three audits take about a minute and tell you more about why you are losing the click than a week of staring at the search page.
Two different audits
How this differs from the account audit.
This is a listing audit — it scores a single ASIN’s copy and imagery from public data, with no login required to start. SellerForge’s free account audit is a different tool: it connects to your Seller Central over Amazon’s official read-only SP-API and scans your whole business for the money you are quietly losing — unclaimed FBA reimbursements, wasted ad spend, account-health risks, and weak listings across your entire catalog.
Use the listing audit when you want to fix one product’s conversion fast, or size up a competitor. Use the account audit when you want the full dollar picture across everything you sell. Most sellers start here, then connect their account once they see how much a single page can be improved.
QUESTIONS
Listing audit, answered.
KEEP GOING
More free seller tools.
Fixed one listing? Now scale the work.
SellerForge audits, rewrites, and re-scores every listing in your catalog — then runs the ads, claims your reimbursements, and watches your account health. Start free, no credit card.
No credit card required. Cancel anytime.