17 Tools Agencies Charge
$2K–$10K/Month For
Every module is purpose-built for Amazon Private Label sellers and powered by Claude — the most capable AI available. 17 tools. Plans from $49.
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Listing Audit
Know exactly why your listing isn't converting.
SellerForge analyzes your Amazon listing across 10 dimensions — title structure, bullet point quality, keyword coverage, image count, A+ content, pricing competitiveness, and more. You get a numerical score for each dimension, a plain-English explanation of what's hurting you, and specific rewrite suggestions you can act on immediately.
- Scores title, bullets, description, images, keywords, pricing, reviews & more
- Specific rewrite suggestions — not generic tips
- Identifies missing backend keywords
- Flags compliance issues before Amazon does
- Re-run after edits to track improvement
- Don't have a listing yet? Build one with Listing Builder ↓
Listing Builder
Launch-ready Amazon listings in one pass.
Tell SellerForge your product, your category, your Brand Registry status, and (optionally) drop in reference photos, spec PDFs, or a marketing brief. Claude writes the title, 5 bullets, description OR full A+ Content modules, backend keywords inside Amazon's 249-byte cap, and a 7-slot image plan with Midjourney-ready prompts — all in one pass, all compliance-checked before export. Built for the 2026 ranking surface: COSMO intent coverage and Alexa for Shopping Q&A baked into every bullet.
- One-pass generation — title, bullets, A+ modules (or description), backend keywords, 7-slot image briefs, and 3-tier pricing recommendation, in a single click
- Brand Registry aware — generates full A+ Content modules for brand-registered sellers, a plain description otherwise
- 2026 ranking strategy — front-loaded mobile-first titles, COSMO intent coverage, Alexa for Shopping Q&A patterns
- Compliance-gated export — banned medical claims, competitor brands, byte-budget overflows blocked before download
- Refine any section inline — keep the parts you like, regenerate the bullets, swap the pricing strategy, ask Claude to tighten the description
- Reference-file aware — uploads (PDF spec sheets, brand guidelines, competitor screenshots) feed directly into the brain so the listing speaks in your voice with your specs
- 3-tier pricing recommendation — Penetration / Value / Premium / Charm strategies modeled from your unit cost + target margin + category benchmarks
- Export to Markdown, Amazon Flat-File (.xlsx), or PDF — paste into Seller Central or bulk-upload
- 7-slot image plan reuses the same Image Brief Generator that powers the broader SellerForge image workflow
POA Builder
Get reinstated. Fast.
Amazon suspensions and policy violations can kill a business. The POA Builder uses Claude to draft a complete Plan of Action in seconds — root cause analysis, corrective actions already taken, and preventive measures going forward. It follows Amazon's exact format requirements and avoids the most common rejection triggers.
- Drafts all 3 POA sections simultaneously
- Escalation workflow: initial → revised → Executive Relations → Jeff email
- Paste Amazon's rejection reason to get an improved revision
- Export professional PDF with your business details
- Build a full submission package — PDF + supporting docs as a .zip
Real POA generated by SellerForge — sensitive info removed.
Escalation Plans
Stop going in circles with Seller Support.
When Seller Central cases get ignored or rejected, most sellers don't know where to turn next. The Escalation Plan Builder generates a step-by-step escalation roadmap tailored to your exact issue — with pre-written, ready-to-copy messages for each step. From replying to an existing case all the way to executive-level contacts and regulatory channels.
- Generates 5–7 escalation steps specific to your issue type
- Pre-written professional messages for every step — just copy and send
- Covers 12 issue types: suspensions, IP complaints, FBA problems, and more
- Track progress: mark each step Pending, In Progress, Done, or No Response
- Add notes to record what worked (e.g. "successful via step 3 on 4/12")
Advertising
Your PPC command center — with AI that actually diagnoses problems.
The SellerForge Advertising module is a full PPC command center — not just a metrics dashboard. It surfaces your biggest problems before you have to find them: dormant campaigns bleeding budget, ACoS targets being breached, untapped search terms ready to harvest. One-click AI Analysis delivers specific bid, budget, and keyword recommendations grounded in your actual campaign data.
- Priority Actions surface your most urgent issues on load — no hunting required
- Campaign Health scoring: Profitable / Needs Review / Dormant / Under-Utilized
- Wasted Spend tracking — see exactly what's burning budget with nothing to show
- ROAS and ACoS vs. target with color-coded health indicators
- Search Term Harvesting — import your SP report to find winning keywords and eliminate waste
- Automations — set rules that run bid and budget changes on your schedule
- Change Log — full audit trail of every action taken in your account
- One-click AI Analysis with specific, data-backed recommendations
- TACoS as the headline metric — finally see the metric that predicts profitability, not just ad efficiency
- PPC/Organic Overlap Analyzer — find the keywords you're paying for that you already rank for organically
- AI-evaluated harvest opportunities — Claude scores each candidate beyond rule-based thresholds, surfacing the ones genuinely worth promoting
- Performance Anomaly Timeline — when ACoS spikes or conversion drops, Claude explains why — correlating the change to inventory, listings, and your own actions
Forecasting
Never run out of stock again.
SellerForge projects revenue and inventory needs based on your sales velocity, seasonality patterns, and growth trajectory. Know how many units to order and when, before you're scrambling for an emergency restock.
- Revenue projections by ASIN and account-wide
- Reorder point and quantity recommendations
- Seasonality-adjusted forecasting
- Lead time aware — accounts for supplier and shipping delays
- Out-of-stock risk alerts
Promotions
Run smarter deals, not random discounts.
Plan and track Lightning Deals, coupons, and promotional pricing across your catalog. SellerForge helps you identify which ASINs are best positioned for a deal, models the impact on margin before you run it, and tracks results afterward so you know what actually worked.
- Lightning Deal eligibility checker
- Coupon ROI modeling before you launch
- Promotion calendar and scheduling
- Post-promotion performance analysis
- Margin impact calculator
Reimbursement Claims
Recover what Amazon owes you — without the 25% commission.
Amazon owes most FBA sellers 1–3% of revenue in unprocessed reimbursements: lost inbound shipments, FBA fulfillment losses, customer returns never received, fee overcharges, and more. Reimbursement agencies recover this for sellers — but charge 20–25% of every dollar. SellerForge does the work: scans your reports nightly, builds the evidence bundle, and generates ready-to-submit case language. You keep 100% of the recovery.
- Scans for 8 claim categories: lost inbound shipments, FBA fulfillment losses, FC damage, returns not received, returns mishandled, removal losses, fee overcharges, and under-reimbursements
- Per-category eligibility windows tracked automatically (some expire in 60 days, others in 18 months)
- Generates ready-to-submit case text with supporting evidence pre-formatted
- Built-in deduplication — never surfaces claims Amazon already paid
- Pulls evidence from your SP-API data automatically — no manual hunting
- Compliance-first: SellerForge prepares the claim, you review and submit via Seller Central
Deliverable Builder
Professional reports in seconds, not hours.
Turn your Amazon account data into polished, presentation-ready reports — PDFs, Excel spreadsheets, PowerPoints, or Word docs. Choose your audience, select a time period, pick your focus areas, and SellerForge generates a complete, branded document you can download and share immediately.
- Outputs: PDF report, Excel spreadsheet, PowerPoint deck, or Word doc
- Audience-aware tone — investor decks read differently than internal reviews
- 8 focus areas: advertising, inventory, revenue, promotions, account health & more
- Time period selector: 30-day, 90-day, quarterly, YTD, full year
- Download instantly — no formatting, no manual data pulls
Seller Feedback Requests
More reviews, less manual work.
Automate your review request outreach within Amazon's Terms of Service. SellerForge sends follow-up requests at the optimal time after delivery, excludes ASINs you specify, and tracks your seller feedback score over time. No grey-hat tactics — just consistent, compliant outreach.
- Automated request timing (4–30 days post-delivery)
- Per-ASIN exclusion list
- Seller feedback score tracking
- Fully ToS compliant — uses Amazon's official request mechanism
- SP-API powered
Document Vault
Every document. Always ready.
Store supplier invoices, compliance certificates, legal documents, IP paperwork, insurance policies, and anything else Amazon might ask for — organized by category and searchable. When you need to respond to a complaint or build a POA submission package, everything is already in one place.
- Categories: Supplier, Legal, Logistics, Insurance, Customs, Product
- Search by filename or description
- Download files individually or as part of a POA package
- Directly linked to the POA Builder submission workflow
- Secure — files stored per-account, never shared
Weekly Business Report
Your Amazon week, explained every Monday at 7am.
Every Monday morning, SellerForge sends you an AI-written email explaining what happened in your Amazon business the previous week — not a metrics dump, but an actual narrative. What changed, what caused it, what to act on this week, and what to watch. Built on Claude, grounded in your account data. Reads in 5 minutes.
- Personalized week-over-week analysis — not generic insights
- Anomaly detection: flags significant ACoS, conversion, or revenue movements with likely causes
- Top priorities for the week ahead, ranked by impact
- Reimbursement claim opportunities surfaced automatically
- Sent to your inbox every Monday so you start the week with clarity, not noise
- Opt out anytime in settings
Weekly Business Report
Screenshot coming soon
Custom Breakdowns
Slice your catalog the way you actually think about it.
Amazon organizes your catalog its way — by category and brand. You think in lifecycle stages, brand managers, suppliers, price tiers, and licensed lines. Custom Breakdowns lets you tag your products by any dimension you choose, then filter your entire dashboard, forecasting, advertising, and the AI assistant to exactly that slice. Ask "how did my Harry Potter line do this month?" and get a real answer — because the tag exists.
- Tag by any dimension — lifecycle, brand manager, supplier, price tier, licensed brand, launch cohort, and more
- 12 ready-made presets so you can start in one click instead of from a blank page
- Bulk-assign tags to hundreds of ASINs at once, or import them from a CSV
- A single filter scopes your dashboard, forecasting, advertising, and timeline together
- Your AI assistant inherits the filter — answers and reports narrow to the products you picked
- Mutually-exclusive dimensions keep tags clean (a product can't be both "new" and "mature")
Custom Breakdowns
Screenshot coming soon
Business Event Timeline
A memory of everything you change — and what it did.
Every Amazon seller's most common question — "why did sales jump last Tuesday?" — used to be unanswerable. The Business Event Timeline is SellerForge's structured memory of everything that happens to your business: bid and budget changes, price edits, listing updates, restocks, promotions, and POAs all log themselves, and you log the off-platform actions in one click. Each event gets automatic before/after KPI deltas, so you can finally see what actually worked.
- One chronological feed of every change — advertising, pricing, listings, inventory, promotions, compliance
- Automatic before/after deltas at 7, 14, and 30 days — "ACoS −3.2pp, sales +12% @ 7d" right on the event
- Log off-platform actions — a hero-image swap in Seller Central, a TikTok campaign, a competitor price drop
- Powers smarter AI — the assistant and Weekly Report read the timeline to explain why your numbers moved
- Filter by category, ASIN, date, or a Custom Breakdown tag
- Descriptive deltas, not statistical significance tests — honest about what a before/after can and can't prove
Business Event Timeline
Screenshot coming soon
Keyword Intelligence
See what competitors rank for — then track where you land.
SellerForge's Keyword Intelligence closes the two activities every listing optimizer watches obsessively: discovery and rank. Paste a competitor ASIN and get the keywords it ranks for, each tagged by shopper intent (use-case, audience, problem-solved) rather than raw volume — the way Amazon's COSMO and Alexa for Shopping actually read a listing. Send the winners straight to Listing Builder or Listing Audit, then track your own organic and sponsored rank over time. Built around relevance coverage, not a Helium-10-sized database you'll never finish reading.
- Reverse-ASIN research — paste any competitor ASIN, get its ranking keywords tagged by intent, with click-share and purchase-share context
- Send to Listing Builder or Listing Audit in one click — discovered keywords pre-fill the keyword input there
- Rank Tracker — organic and sponsored position per keyword per ASIN, charted over time
- Forward-looking by design — tracking starts the moment you track a keyword; we never fabricate a back-history
- Significant rank moves auto-log to your Business Event Timeline and surface in the Weekly Business Report
- 2026-ready framing — intent and relevance coverage for the COSMO/Alexa AI ranking surface, not a raw volume dump
- Estimated competitor data is clearly labeled estimated — consistent with our no-fabricated-data principle
Customer Insights
Know what a customer is worth — then bid like it.
Every other module treats a sale as a sale. For consumables and replenishables that's the wrong lens — the real question is how much you can afford to pay to acquire a customer who reorders. Customer Insights estimates lifetime value, repeat-purchase rate, and repeat-revenue share per ASIN, then tells you how aggressively you can bid to break even on order 2. It completes the Advertising module's TACoS story — value alongside efficiency — and it's built entirely on aggregate Brand Analytics, so no individual customer data is ever used or stored.
- Estimated LTV per ASIN — modeled from repeat rate × AOV × margin, and clearly labeled as an estimate
- Repeat-purchase rate and repeat-vs-one-off revenue share, with trend over time
- Break-even-on-order-N helper — given your ad spend (CAC) and margin, how high you can push acquisition cost and still profit
- Best retargeting and Subscribe-&-Save candidates surfaced automatically — your highest-repeat ASINs
- Reuses your existing cost inputs for margin; where margin is missing, the estimate is labeled, never fabricated
- Aggregate-only and privacy-safe — built on Brand Analytics repeat-purchase data; no individual customer identity is stored
Team & Permissions
Bring your team — with the right access for each person.
Invite your team with roles (Admin/Member/Viewer) and see exactly who changed what. Growth includes up to 3 team members and Pro includes up to 10, with add-on seats when you need more. Admins manage the team and billing, Members work day-to-day, and Viewers get read-only stakeholder access — and every change is captured in a shared activity log.
- Invite your team with roles — Owner, Admin, Member, and Viewer
- Read-only Viewer access for stakeholders, accountants, or investors
- Activity log — see exactly who changed what, and when
- Growth includes up to 3 team members; Pro up to 10
- Pro add-on seats at $15/seat/mo — contact us for agency or 10+ seats
Team & Permissions
Screenshot coming soon
AI Assistant — On Every Page
Every page in SellerForge has a built-in AI assistant powered by Claude. Ask questions, get explanations, brainstorm strategy — in context with what you're working on. It's included with every plan at no extra cost. Every module also ships with a guided walkthrough you can replay anytime from the ? in its top-right corner — so onboarding never dead-ends.
SellerForge Assistant
Powered by Claude
My ACoS jumped to 48% this week — what should I look at first?
A sudden ACoS spike usually points to one of three things: a bid increase on a broad match keyword, a competitor dropping their price, or a poorly performing auto campaign. Pull your Search Term Report and sort by spend — I can help you analyze it from there.
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