What’s inside

19 tools agencies charge $2K–$10K/month for

Every module is purpose-built for Amazon private-label sellers and powered by Claude — the most capable AI available. Nineteen tools across five jobs. Plans from $49.

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Rated 9.5/10Editor's Choice#1 Amazon All-In-One Software · Amazon Software Directory

01 / PROTECT & COMPLY

Keep the account alive — and compliant.

Suspensions, policy strikes, and the money Amazon quietly owes you. These five tools handle the existential risks first — fast drafts, ready-to-send escalations, a dollars-first alerts inbox, recovered cash, and every document in one place.

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POA Builder

Get reinstated. Fast.

Amazon suspensions and policy violations can kill a business. The POA Builder uses Claude to draft a complete Plan of Action in seconds — root cause analysis, corrective actions already taken, and preventive measures going forward. It follows Amazon's exact format requirements and avoids the most common rejection triggers.

Drafts all 3 POA sections simultaneously
Escalation workflow: initial → revised → Executive Relations → Jeff email
Paste Amazon's rejection reason to get an improved revision
Export professional PDF with your business details
Build a full submission package — PDF + supporting docs as a .zip

<5mto a full POA draft

See an example POA

Real POA generated by SellerForge — sensitive info removed.

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Escalation Plans

Stop going in circles with Seller Support.

When Seller Central cases get ignored or rejected, most sellers don't know where to turn next. The Escalation Plan Builder generates a step-by-step escalation roadmap tailored to your exact issue — with pre-written, ready-to-copy messages for each step. From replying to an existing case all the way to executive-level contacts and regulatory channels.

Generates 5–7 escalation steps specific to your issue type
Pre-written professional messages for every step — just copy and send
Covers 12 issue types: suspensions, IP complaints, FBA problems, and more
Track progress: mark each step Pending, In Progress, Done, or No Response
Add notes to record what worked (e.g. "successful via step 3 on 4/12")

12issue types covered

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Alerts Center

Every risk, dollars-first, in one inbox.

One inbox unifies every signal SellerForge watches — ads anomalies, account-health issues, and system alerts — ranked by a shared severity. Each alert leads with the dollars at risk and your break-even, then stages the fix for one-click approval in the Approval Inbox. A morning portfolio digest rolls it all up, and delivery reaches you in-app, by email, or in Slack. Approval-first throughout: nothing is sent to Amazon without your click.

One inbox for every risk — ads anomalies, account health, and system alerts, ranked by severity
Every alert leads with the dollars at risk and your break-even — then stages the fix for one-click approval
Buy Box × Ads waste — spend pouring into ASINs that lost the Buy Box, flagged daily (Sales & Traffic lags 24–48h) with the dollar amount
Intraday spend sentinel (Growth+) — spend runaway, early budget burn, stalled delivery; traffic and spend are near-real-time, conversions attribute later so a conversion drop is an early signal
A morning portfolio digest — open alerts by severity, dollars-at-risk, low stock, Buy Box movers, and pending approvals
Delivered in-app, by email, or to Slack (Growth+) — one channel per account

1inbox for every risk

See the Slack integration

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Reimbursement Claims

Recover what Amazon owes you — without the 25% commission.

Amazon owes most FBA sellers 1–3% of revenue in unprocessed reimbursements: lost inbound shipments, FBA fulfillment losses, customer returns never received, fee overcharges, and more. Reimbursement agencies recover this for sellers — but charge 20–25% of every dollar. SellerForge does the work: scans your reports nightly, builds the evidence bundle, and generates ready-to-submit case language. You keep 100% of the recovery.

Scans for 8 claim categories: lost inbound shipments, FBA fulfillment losses, FC damage, returns not received, returns mishandled, removal losses, fee overcharges, and under-reimbursements
Per-category eligibility windows tracked automatically (some expire in 60 days, others in 18 months)
Generates ready-to-submit case text with supporting evidence pre-formatted
Built-in deduplication — never surfaces claims Amazon already paid
Pulls evidence from your SP-API data automatically — no manual hunting
Compliance-first: SellerForge prepares the claim, you review and submit via Seller Central

8reimbursement categories tracked

SellerForge reimbursement claim detail — evidence bundle and case text

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Document Vault

Every document. Always ready.

Store supplier invoices, compliance certificates, legal documents, IP paperwork, insurance policies, and anything else Amazon might ask for — organized by category and searchable. When you need to respond to a complaint or build a POA submission package, everything is already in one place.

Categories: Supplier, Legal, Logistics, Insurance, Customs, Product
Search by filename or description
Download files individually or as part of a POA package
Directly linked to the POA Builder submission workflow
Secure — files stored per-account, never shared

7document categories

02 / RANK & GROW

Get found, then convert.

Build and score listings for the 2026 ranking surface, mine the keywords that actually move rank, and earn more reviews — all of it compliant, none of it guesswork.

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Listing Audit

Know exactly why your listing isn't converting.

SellerForge analyzes your Amazon listing across 10 dimensions — title structure, bullet point quality, keyword coverage, image count, A+ content, pricing competitiveness, and more. You get a numerical score for each dimension, a plain-English explanation of what's hurting you, and specific rewrite suggestions you can act on immediately.

Scores title, bullets, description, images, keywords, pricing, reviews & more
Specific rewrite suggestions — not generic tips
Identifies missing backend keywords
Flags compliance issues before Amazon does
Re-run after edits to track improvement
Don't have a listing yet? Build one with Listing Builder ↓

10scored dimensions

Watch the 2-min demo

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Listing Builder

Launch-ready Amazon listings in one pass.

Tell SellerForge your product, your category, your Brand Registry status, and (optionally) drop in reference photos, spec PDFs, or a marketing brief. Claude writes the title, 5 bullets, description OR full A+ Content modules, backend keywords inside Amazon's 249-byte cap, and a 7-slot image plan with Midjourney-ready prompts — all in one pass, all compliance-checked before export. Built for the 2026 ranking surface: COSMO intent coverage and Alexa for Shopping Q&A baked into every bullet.

One-pass generation — title, bullets, A+ modules (or description), backend keywords, 7-slot image briefs, and 3-tier pricing recommendation, in a single click
Brand Registry aware — generates full A+ Content modules for brand-registered sellers, a plain description otherwise
2026 ranking strategy — front-loaded mobile-first titles, COSMO intent coverage, Alexa for Shopping Q&A patterns
Compliance-gated export — banned medical claims, competitor brands, byte-budget overflows blocked before download
Refine any section inline — keep the parts you like, regenerate the bullets, swap the pricing strategy, ask Claude to tighten the description
Reference-file aware — uploads (PDF spec sheets, brand guidelines, competitor screenshots) feed directly into the brain so the listing speaks in your voice with your specs
3-tier pricing recommendation — Penetration / Value / Premium / Charm strategies modeled from your unit cost + target margin + category benchmarks
Export to Markdown, Amazon Flat-File (.xlsx), or PDF — paste into Seller Central or bulk-upload
7-slot image plan reuses the same Image Brief Generator that powers the broader SellerForge image workflow

7image slot briefs per listing

Listing Builder Image Brief — a copy-paste Midjourney v7 prompt for the main product image, with prompts also tailored to GPT-Image-1, Google Imagen 3, FLUX, and a freelance designer brief

Listing Builder backend keywords filling 230 of Amazon's 249-byte cap, each term classified by intent (synonym, use case, long tail), plus the auto-selected subcategory and browse node

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Keyword Intelligence

See what competitors rank for — then track where you land.

SellerForge's Keyword Intelligence closes the two activities every listing optimizer watches obsessively: discovery and rank. Paste a competitor ASIN and get the keywords it ranks for, each tagged by shopper intent (use-case, audience, problem-solved) rather than raw volume — the way Amazon's COSMO and Alexa for Shopping actually read a listing. Send the winners straight to Listing Builder or Listing Audit, then track your own organic and sponsored rank over time. Built around relevance coverage, not a Helium-10-sized database you'll never finish reading.

Reverse-ASIN research — paste any competitor ASIN, get its ranking keywords tagged by intent, with click-share and purchase-share context
Send to Listing Builder or Listing Audit in one click — discovered keywords pre-fill the keyword input there
Rank Tracker — organic and sponsored position per keyword per ASIN, charted over time
Forward-looking by design — tracking starts the moment you track a keyword; we never fabricate a back-history
Significant rank moves auto-log to your Business Event Timeline and surface in the Weekly Business Report
2026-ready framing — intent and relevance coverage for the COSMO/Alexa AI ranking surface, not a raw volume dump
Estimated competitor data is clearly labeled estimated — consistent with our no-fabricated-data principle

2-in-1reverse-ASIN research + rank tracking

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Seller Feedback Requests

More reviews, less manual work.

Automate your review request outreach within Amazon's Terms of Service. SellerForge sends follow-up requests at the optimal time after delivery, excludes ASINs you specify, and tracks your seller feedback score over time. No grey-hat tactics — just consistent, compliant outreach.

Automated request timing (4–30 days post-delivery)
Per-ASIN exclusion list
Seller feedback score tracking
Fully ToS compliant — uses Amazon's official request mechanism
SP-API powered

100%ToS compliant

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Voice of Customer

What buyers actually praise and complain about — in their words.

SellerForge pulls Amazon's own aggregated review analysis for your catalog — the exact topics buyers raise, how often, and their star-rating impact — and turns it into an action list. See your worst offenders ranked by impact × mentions, the topics trending worse month over month, and real verbatim quotes, with a category benchmark so you know whether "runs small" is a you-problem or a whole-category problem. First-party and structured — not scraped — it feeds straight into your listing audit and AI copy so every rewrite answers a real objection.

Amazon's own aggregated review analysis — first-party and structured, never scraped
Worst offenders ranked by star-rating impact × mentions, with verbatim quotes
Trend movers — the complaints getting worse and the praise getting stronger, month over month
Category benchmark — your topic occurrence vs. the whole browse node ("you 34% vs category 12%")
Category return-reason benchmark — why products in your category get sent back
Feeds the listing audit + AI copy so every recommendation cites a real complaint

6moof buyer-sentiment topics & trends

Voice of the Customer dashboard in SellerForge

03 / WIN ADVERTISING

Spend to net profit, not just ACoS.

A full PPC command center plus deal planning — with AI that diagnoses the problem instead of just reporting the metric, and that reads, plans, and recommends rather than firing blind.

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Advertising

Your PPC command center — with AI that actually diagnoses problems.

The SellerForge Advertising module is a full PPC command center — not just a metrics dashboard. It surfaces your biggest problems before you have to find them: dormant campaigns bleeding budget, ACoS targets being breached, untapped search terms ready to harvest. One-click AI Analysis delivers specific bid, budget, and keyword recommendations grounded in your actual campaign data.

Priority Actions surface your most urgent issues on load — no hunting required
Campaign Health scoring: Profitable / Needs Review / Dormant / Under-Utilized
Wasted Spend tracking — see exactly what's burning budget with nothing to show
ROAS and ACoS vs. target with color-coded health indicators
Search Term Harvesting — import your SP report to find winning keywords and eliminate waste
Automations — set rules that run bid and budget changes on your schedule
Change Log — full audit trail of every action taken in your account
One-click AI Analysis with specific, data-backed recommendations
TACoS as the headline metric — finally see the metric that predicts profitability, not just ad efficiency
PPC/Organic Overlap Analyzer — find the keywords you're paying for that you already rank for organically
AI-evaluated harvest opportunities — Claude scores each candidate beyond rule-based thresholds, surfacing the ones genuinely worth promoting
Performance Anomaly Timeline — every alert shows the dollars at risk and your break-even, Claude explains why, and the fix stages for one-click approval
Intraday spend sentinel (Growth+) — spend runaway, early budget burn, and stalled delivery flagged the same half-hour; traffic and spend are near-real-time, conversions attribute later
Buy Box × Ads waste — ad spend pouring into ASINs that lost the Buy Box, flagged daily (Sales & Traffic lags 24–48h) with the dollar amount

12advertising workflows

Explore the advertising module

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Promotions

Run smarter deals, not random discounts.

Plan and track Lightning Deals, coupons, and promotional pricing across your catalog. SellerForge helps you identify which ASINs are best positioned for a deal, models the impact on margin before you run it, and tracks results afterward so you know what actually worked.

Lightning Deal eligibility checker
Coupon ROI modeling before you launch
Promotion calendar and scheduling
Post-promotion performance analysis
Margin impact calculator

3promotion types

04 / KNOW YOUR PROFIT

Understand what moved — and what a customer is worth.

Customer value, catalog segments, a structured memory of every change, and a forecast so you never run out — the lenses that turn raw sales into decisions.

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Customer Insights

Know what a customer is worth — then bid like it.

Every other module treats a sale as a sale. For consumables and replenishables that's the wrong lens — the real question is how much you can afford to pay to acquire a customer who reorders. Customer Insights estimates lifetime value, repeat-purchase rate, and repeat-revenue share per ASIN, then tells you how aggressively you can bid to break even on order 2. It completes the Advertising module's TACoS story — value alongside efficiency — and it's built entirely on aggregate Brand Analytics, so no individual customer data is ever used or stored.

Estimated LTV per ASIN — modeled from repeat rate × AOV × margin, and clearly labeled as an estimate
Repeat-purchase rate and repeat-vs-one-off revenue share, with trend over time
Break-even-on-order-N helper — given your ad spend (CAC) and margin, how high you can push acquisition cost and still profit
Best retargeting and Subscribe-&-Save candidates surfaced automatically — your highest-repeat ASINs
Reuses your existing cost inputs for margin; where margin is missing, the estimate is labeled, never fabricated
Aggregate-only and privacy-safe — built on Brand Analytics repeat-purchase data; no individual customer identity is stored

LTVper-ASIN customer-value lens

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Custom Breakdowns

Slice your catalog the way you actually think about it.

Amazon organizes your catalog its way — by category and brand. You think in lifecycle stages, brand managers, suppliers, price tiers, and licensed lines. Custom Breakdowns lets you tag your products by any dimension you choose, then filter your entire dashboard, forecasting, advertising, and the AI assistant to exactly that slice. Ask "how did my Harry Potter line do this month?" and get a real answer — because the tag exists.

Tag by any dimension — lifecycle, brand manager, supplier, price tier, licensed brand, launch cohort, and more
12 ready-made presets so you can start in one click instead of from a blank page
Bulk-assign tags to hundreds of ASINs at once, or import them from a CSV
A single filter scopes your dashboard, forecasting, advertising, and timeline together
Your AI assistant inherits the filter — answers and reports narrow to the products you picked
Mutually-exclusive dimensions keep tags clean (a product can't be both "new" and "mature")

12starter presets

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Business Event Timeline

A memory of everything you change — and what it did.

Every Amazon seller's most common question — "why did sales jump last Tuesday?" — used to be unanswerable. The Business Event Timeline is SellerForge's structured memory of everything that happens to your business: bid and budget changes, price edits, listing updates, restocks, promotions, and POAs all log themselves, and you log the off-platform actions in one click. Each event gets automatic before/after KPI deltas, so you can finally see what actually worked.

One chronological feed of every change — advertising, pricing, listings, inventory, promotions, compliance
Automatic before/after deltas at 7, 14, and 30 days — "ACoS −3.2pp, sales +12% @ 7d" right on the event
Log off-platform actions — a hero-image swap in Seller Central, a TikTok campaign, a competitor price drop
Powers smarter AI — the assistant and Weekly Report read the timeline to explain why your numbers moved
Filter by category, ASIN, date, or a Custom Breakdown tag
Descriptive deltas, not statistical significance tests — honest about what a before/after can and can't prove

7/14/30day impact windows

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Forecasting

Never run out of stock again.

SellerForge projects revenue and inventory needs based on your sales velocity, seasonality patterns, and growth trajectory. Know how many units to order and when, before you're scrambling for an emergency restock.

Revenue projections by ASIN and account-wide
Reorder point and quantity recommendations
Seasonality-adjusted forecasting
Lead time aware — accounts for supplier and shipping delays
Out-of-stock risk alerts

90-dayrolling forecast

05 / RUN THE BUSINESS

The reporting and team layer that ties it together.

Board-ready deliverables in seconds, a Monday-morning narrative of your week, and the right level of access for every teammate, accountant, or investor.

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Deliverable Builder

Professional reports in seconds, not hours.

Turn your Amazon account data into polished, presentation-ready reports — PDFs, Excel spreadsheets, PowerPoints, or Word docs. Choose your audience, select a time period, pick your focus areas, and SellerForge generates a complete, branded document you can download and share immediately.

Outputs: PDF report, Excel spreadsheet, PowerPoint deck, or Word doc
Audience-aware tone — investor decks read differently than internal reviews
8 focus areas: advertising, inventory, revenue, promotions, account health & more
Time period selector: 30-day, 90-day, quarterly, YTD, full year
Download instantly — no formatting, no manual data pulls

4output formats

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Weekly Business Report

Your Amazon week, explained every Monday at 7am.

Every Monday morning, SellerForge sends you an AI-written email explaining what happened in your Amazon business the previous week — not a metrics dump, but an actual narrative. What changed, what caused it, what to act on this week, and what to watch. Built on Claude, grounded in your account data. Reads in 5 minutes.

Personalized week-over-week analysis — not generic insights
Anomaly detection: flags significant ACoS, conversion, or revenue movements with likely causes
Top priorities for the week ahead, ranked by impact
Reimbursement claim opportunities surfaced automatically
Sent to your inbox every Monday so you start the week with clarity, not noise
Opt out anytime in settings

Weeklydelivered every Monday at 7am

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Team & Permissions

Bring your team — with the right access for each person.

Invite your team with roles (Admin/Member/Viewer) and see exactly who changed what. Growth includes up to 3 team members and Pro includes up to 10, with add-on seats when you need more. Admins manage the team and billing, Members work day-to-day, and Viewers get read-only stakeholder access — and every change is captured in a shared activity log.

Invite your team with roles — Owner, Admin, Member, and Viewer
Read-only Viewer access for stakeholders, accountants, or investors
Activity log — see exactly who changed what, and when
Growth includes up to 3 team members; Pro up to 10
Pro add-on seats at $15/seat/mo — contact us for agency or 10+ seats

4roles — Owner / Admin / Member / Viewer

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MCP Connector

Use SellerForge from Claude, ChatGPT, Cursor, and Claude Code.

The Model Context Protocol (MCP) connector brings your guarded Amazon tools into the AI you already use. Point any MCP-capable client at https://www.sellerforge.ai/api/mcp, connect your account once, and ask questions against your live SellerForge data — advertising, listings, forecasts, account health, reimbursements, and more. Reading your account works on every plan, including the trial. When you want the AI to change something, it proposes and you approve — nothing is sent to Amazon without your sign-off, with the same staged-action, approval-inbox, caps, kill-switch, and full-audit guardrails as the app. It maps the tools you already have; it is not a new tool. Claude and Claude Code are trademarks of Anthropic, ChatGPT of OpenAI, and Cursor of Anysphere; SellerForge is not affiliated with or endorsed by them.

Works with any MCP-capable client — Claude, ChatGPT, Cursor, and Claude Code
Read your account on every plan, including the trial — advertising, listings, forecasts, account health, and more
Propose actions via MCP on Growth and up; apply approved actions on Pro and up
Your AI proposes, you approve — nothing writes to Amazon without your approval, with a full audit trail
One secure connection at https://www.sellerforge.ai/api/mcp — maps the SellerForge tools you already have, no new tool to learn

4AI clients — Claude, ChatGPT, Cursor, Claude Code

The brain · included with every plan

An assistant that reads your account — on every page.

Every page in SellerForge has a built-in AI assistant powered by Claude. Ask questions, get explanations, brainstorm strategy — in context with what you're working on. It's included with every plan at no extra cost. Every module also ships with a guided walkthrough you can replay anytime from the ? in its top-right corner — so onboarding never dead-ends.

Ask your first question free

forge_assistant.chatlive · SP-API

“My ACoS jumped to 48% this week — what should I look at first?”

Forge · reading your account

A sudden ACoS spike usually points to one of three things: a bid increase on a broad-match keyword, a competitor dropping their price, or a poorly performing auto campaign. Pull your Search Term Report and sort by spend — I can help you analyze it from there.

Replace your agency — start free.

7-day free trial. No credit card, no retainer. Or see what Amazon owes you with a free account audit first.

Start 7-day free trial Get your free account grade