Suspended? Get the appeal right the first time.
SellerForge is Amazon account health and reinstatement software. If your account or a listing is suspended — or your Account Health Rating is sliding toward the danger zone — it monitors your AHR in real time, drafts a case-specific Plan of Action from your live account data, maps the escalation path when an appeal is rejected, and keeps every invoice and document appeal-ready in a Document Vault. Start free, or draft a POA right now with the free generator.
- Free POA generator — no login, no card
- Real-time AHR & ODR monitoring
- From $49/mo · replaces $500–$5,000 per appeal
Built by a seller who managed 57 Amazon accounts across 18 countries and $350M+ in sales
Official read-only Selling Partner API · Not affiliated with Amazon.com, Inc.
What an Amazon Suspension Actually Means in 2026
When Amazon cites Section 3 of the Business Solutions Agreement, your listings — or your whole account — go dark, and disbursements freeze. The metrics that put you there are not a mystery. They are three numbers, and you can watch every one of them.
AHR 0–1000
Account Health Rating
A rolling 180-day score. New accounts start at 200. 200+ is green, 100–199 is the yellow "at risk" zone, and below 100 you are eligible for deactivation. A single confirmed counterfeit or safety violation can drop it to 0 instantly.
ODR 1%
Order Defect Rate
The published threshold is 1% over a rolling 60-day window — but treat 0.8% as your real ceiling. Enforcement flags fire before the public line, and breaching it can cost Buy Box eligibility for up to 60 days.
Section 3
The suspension clause
Section 3 of the Amazon Business Solutions Agreement is the clause Amazon invokes to suspend or terminate. Reinstatement runs on one thing: a Plan of Action that proves you found the root cause and fixed it for good.
Want the deep background? Read the account health & reinstatement blog — suspension playbooks, POA teardowns, and 2026 threshold changes.
Every Stage of the Appeal, in One Platform.
Monitor the metrics, draft the POA free, build the case-specific appeal, escalate a rejection, and keep your evidence appeal-ready. The lawyers and done-for-you services do one slice of this. SellerForge does the whole path.
Monitor
Watch your AHR before it slides
Real-time Account Health Rating and ODR monitoring over the read-only SP-API. Alerts fire before you cross into the danger zone — not after Amazon suspends you.
See Account Health monitoringDraft — free
Get a POA draft in minutes
Suspended right now? Start with the free POA template generator — no login, no card. Pick your suspension type and get a structured three-part draft to work from immediately.
Open the free POA generatorBuild
Turn the draft into a case-specific appeal
POA Builder grounds every appeal in your live account data — root cause, corrective actions, preventive steps — so it reads like your account, not a template Amazon has rejected a thousand times.
Explore POA BuilderEscalate
When the first appeal is rejected
Rejection is common. Escalation Plans map the exact next move — a stronger POA revision, the specific documentation Amazon is really asking for, or an escalation to the Account Health team.
See Escalation PlansEvidence
Keep every document appeal-ready
The Document Vault holds invoices, supplier records, IDs, and authenticity docs in one place — so each successive appeal is stronger and faster, not a fresh scramble through email.
Inside the Document VaultOn the clock right now?
Skip straight to a structured draft — the free POA generator needs no account.
Generate a free POAThe Reinstatement Toolkit, Module by Module.
AHR & ODR Monitoring
Know your Account Health Rating in real time — not on the day it drops.
Amazon scores your account 0–1000 over a rolling 180-day window. 200+ is green, 100–199 is the yellow "at risk of deactivation" zone, and below 100 you are eligible for deactivation. Order Defect Rate has its own line: 1% is the published 60-day threshold, but 0.8% is the operational ceiling where enforcement flags start firing. SellerForge tracks both, projects when you are on pace to breach, and names the specific orders and ASINs dragging you down.
See the Account Health module →POA Builder
Case-specific Plans of Action — not the templated appeals Amazon auto-rejects.
A Plan of Action fails when it is vague, emotional, or copy-pasted. Amazon wants three things, in order: the honest root cause, the corrective actions you have already taken, and the preventive steps that stop it recurring. POA Builder structures every appeal into those three sections and grounds them in your live account data — the actual violations, ASINs, and dates — so the caseworker reads a specific account, not a generic script.
Explore POA Builder →Escalation Plans
A rejected appeal is a next step, not a dead end.
Most reinstatements are not won on the first try. When Amazon rejects a POA it is usually telling you the root cause or the preventive measures did not convince them. Escalation Plans map the path forward — a sharper revision, the specific documentation Amazon is really asking for, or an escalation to the Account Health team — so you stop guessing and start working the sequence that actually reopens accounts.
See Escalation Plans →Document Vault
Your evidence, appeal-ready, in one place.
Reinstatements stall when you cannot find the invoice, the supplier letter, or the ID Amazon asks for on a 72-hour clock. The Document Vault keeps authenticity documents, supplier records, invoices, and identity verification organized and attached to the right appeal — so the second and third rounds are faster than the first, not slower.
Inside the Document Vault →Reinstatement Lawyer vs SellerForge.
Done-for-you appeal services and reinstatement lawyers can work — especially for genuinely legal disputes. But for the vast majority of suspensions, you do not need to hand over $2,000 and your visibility to get a strong, case-specific POA.
| Lawyer / done-for-you service | SellerForge | |
|---|---|---|
| Cost | $500–$5,000+ per appeal, often per attempt | From $49/mo, unlimited appeals + 18 modules |
| Who writes the POA | A caseworker who has never seen your account | You — guided, grounded in your live SP-API data |
| Turnaround | Days to weeks; you wait in their queue | A working draft in minutes, on your schedule |
| Ongoing monitoring | Ends the day your case closes | Continuous AHR + ODR monitoring, always on |
| Evidence handling | Documents scattered across email threads | Document Vault keeps everything appeal-ready |
| Prevents the next strike | Rarely included | Escalation Plans + health alerts before you breach |
| Control & visibility | Hands-off — you lose sight of your own case | You stay in control (with a short learning curve) |
When to still call a lawyer: litigated counterfeit or trademark disputes, large held-funds recovery, or any matter that has genuinely become legal. For everyday policy, performance, and authenticity suspensions, a case-specific POA is what reopens the account — and that is what SellerForge builds.
Built By A Seller Who's Written The Appeals
“I've written Plans of Action under a 72-hour clock with real revenue frozen. The appeals that won were never the templated ones — they were the ones that named the true root cause and proved it was fixed. SellerForge is the tool I wish I'd had: it grounds the POA in your actual account and watches your AHR so you see the strike coming before it lands.”
— David Gallo, Founder · 12+ yrs Amazon · 57 accounts · $350M+ in sales
Reinstatement Questions, Answered
Stop paying $2,000 an appeal. Own your account health.
Monitor your AHR, draft a case-specific POA, escalate a rejection, and keep your evidence appeal-ready — all in SellerForge, from $49/mo and bundled with 18 Amazon modules.
No credit card to startReal-time health alertsCancel anytime