Stop Optimizing Bids.
Start Diagnosing Your
Amazon Ad Account.
Most Amazon PPC tools tweak bids in isolation. SellerForge uses Claude AI to find the structural problems killing your account first — then optimizes the bids that actually matter.
- Connect via Amazon Ads API in 60 seconds
- AI Analysis ready immediately
- $99/mo · Replaces $2K–$10K/mo agencies
Built by a seller who managed 57 Amazon accounts and $60M+ in sales
Connected to Amazon SP-API & Advertising API · Powered by Claude AI
Why Most Amazon Sellers Burn Money on PPC
The biggest losses on Amazon ads aren't from bad bids. They're from structural problems no rule-based tool can see.
Existing PPC Tools
- ✗Tweak bids based on ACoS targets in isolation.
- ✗Show you "winning" and "losing" keywords.
- ✗Generate weekly reports full of charts.
- ✗Run rule-based automation that fires regardless of context.
- ✗Cost $200–$2,000/month.
The Reality
- →The bid isn't the problem. The structure is.
- →91% of campaigns are dormant with $0 spend.
- →85% of spend lives in one campaign while everything else flatlines.
- →Inventory dropped below 30 days but ads keep spending full budget.
- →A senior PPC analyst costs $5–10K/mo to spot all of this.
Strategic Analysis, Not Bid Adjustments
Other PPC tools optimize the wrong thing. SellerForge starts with strategy.
Account-Level Assessment
Claude analyzes your entire account in context — spend concentration, dormant campaign rates, inventory-spend alignment, ACoS distribution, and structural concentration risk. Surfaces the problems you'd never spot in a spreadsheet.
Campaign-Level Recommendations
Per-campaign analysis explains exactly what's working, what isn't, and whether the underlying issue is bidding, structure, targeting, or eligibility. Each recommendation comes with the reasoning, so you understand the strategy — not just the action.
Action-Level Steps
Every recommendation includes specific next steps: exact bid math, structural changes, search term harvesting tactics, negative keyword additions, and budget reallocation suggestions. Ready to execute or push directly to Amazon via Ads API.
Everything You Need to Run Profitable Amazon Ads
12 purpose-built tools — all connected to your live Amazon Ads API data.
AI Analysis
Claude-powered strategic analysis with account-level, campaign-level, and action-level recommendations.
Account Overview
Live spend, sales, ACoS, ROAS, and orders across your entire account, refreshed via Ads API.
Campaign Management
Filter, analyze, and optimize campaigns at scale. Bulk actions across SP, SB, and SD.
Search Term Intelligence
AI-driven harvesting, blocking, and negative keyword recommendations. Find profit, kill waste.
Targeting
Manual, automatic, category, and product targeting with intelligent suggestions for what to add next.
Negative Targeting
Negative keywords and ASINs identified by AI to stop wasted spend on non-converting traffic.
Placement Optimization
Top of Search, Rest of Search, and Product Pages — optimize bid multipliers per placement.
Dayparting
Hourly schedule shifting based on conversion patterns. Spend more when buyers convert, less when they don't.
Automations
Rule-based automations with full transparency and audit trails. Approve before changes go live.
Change Log
Every bid, budget, and structural change tracked with timestamp and reason. Roll back any change.
Multi-Format Support
Sponsored Products, Sponsored Brands, and Sponsored Display campaigns — all in one place.
Branded Reports
Generate professional ad performance reports in PDF or Excel with your logo and brand colors.
Claude AI Reads Your Ad Account Like a Senior Analyst
Connect your Amazon Ads account and SellerForge runs a complete diagnostic in 60 seconds. Claude AI analyzes your spend distribution, campaign health, dormant rates, ACoS distribution, inventory-spend alignment, and structural concentration risk — then produces a written assessment that reads like a memo from your Director of Marketing.
Account-level: structural problems, concentration risk, dormant campaign rates. Campaign-level: per-campaign analysis with specific recommendations. Action-level: exact bid math, structural changes, and execution steps.
Re-run the analysis anytime. Every recommendation is timestamped and explained. No black-box AI — you see the reasoning.
Every Number That Matters, Refreshed in Real Time
Total spend, ad sales, ACoS, ROAS, orders, active campaigns, and wasted spend — all calculated from live Amazon Ads API data. Filter by 7, 30, or 90-day windows. Drill into any metric for context.
Wasted Spend detection automatically flags spend from campaigns generating zero conversions, dormant campaigns still consuming budget, and structural inefficiencies you'd never spot in Seller Central.
Manage 95 Campaigns as Easily as One
Sortable, filterable campaign table showing every campaign across Sponsored Products, Sponsored Brands, and Sponsored Display. Per-campaign metrics including spend, sales, ACoS, ROAS, and orders. Color-coded health indicators flag Profitable, Needs Review, Dormant, and Under-Utilized campaigns at a glance.
Bulk actions for budget changes, pausing, and structural updates. CSV import for migrating from other platforms or onboarding existing accounts.
Find the Search Terms Bleeding Money. Find the Ones Worth Scaling.
Upload your Amazon Search Term Report and SellerForge's AI categorizes every search term into Kill, Reduce, Protect, or Harvest buckets — with specific bid math for each.
Kill: Spend > $3 with zero sales — pause immediately. Reduce: ACoS 35–57%, some sales — lower bid 30–40%. Protect: ACoS < 25%, converting — leave alone or raise. Harvest: Converting terms not in exact match — promote to dedicated exact-match campaigns.
Every recommendation comes with the reasoning. Click to apply or push to Amazon Ads API directly.
Search Term Intelligence — Kill/Reduce/Protect/Harvest
Screenshot coming soon
Stop Paying for Clicks That Will Never Convert
SellerForge identifies negative keyword and negative ASIN candidates from your search term reports — terms generating impressions and clicks but not converting to sales. Add them as negatives directly to campaigns or ad groups via the Ads API.
Built-in safeguards prevent over-blocking: SellerForge flags terms before negating to avoid accidentally cutting off relevant traffic that's just slow to convert.
Negative Targeting — AI-Suggested Negatives
Screenshot coming soon
Bid Smarter on Top of Search, Rest of Search, and Product Pages
Different placements convert at different rates for different products. SellerForge analyzes per-placement performance and recommends specific bid multipliers for Top of Search, Rest of Search, and Product Pages.
Aggressive bidding where conversion is highest. Conservative bidding where it isn't. Set placement multipliers per campaign or per ad group.
Placement Optimization — Per-Placement Multipliers
Screenshot coming soon
Spend More When Buyers Are Buying. Spend Less When They Aren't.
SellerForge analyzes hourly conversion patterns across your campaigns and recommends a dayparting schedule that shifts spend to peak conversion hours. Configure schedules per campaign or apply account-wide rules.
Hourly granularity. Day-of-week rules. Holiday and peak event scheduling. All tied directly to actual conversion data, not assumptions.
Dayparting — Hourly Conversion Heatmap
Screenshot coming soon
Automation You Can Trust. Every Change Logged. Roll Back Anything.
Set rule-based automations for bid adjustments, budget caps, pause conditions, and search term harvesting — but every change is shown to you before execution. Optional manual approval mode for sensitive accounts.
Complete change log: every bid, budget, and structural change tracked with timestamp, trigger reason, and the AI's reasoning. Roll back any change with one click. Compare performance before/after any optimization.
No black box. No surprises. Full transparency on what your automations are doing.
From Disconnected to AI-Optimized in Under 5 Minutes
Connect Your Amazon Ads
Authorize via OAuth. One-click connection. Your data stays in the Amazon ecosystem — we never store credentials.
AI Analyzes Your Account
Claude produces a full diagnostic in under 60 seconds. Account-level + campaign-level analysis + specific actions.
Approve and Optimize
Review the AI's recommendations and push approved changes back to Amazon via Ads API — or run automations on rails.
SellerForge vs. The Alternatives
See how SellerForge stacks up against every major Amazon PPC tool.
| Feature | SellerForge | Adtomic | Atom11 | Pacvue / Quartile | DIY / Manual |
|---|---|---|---|---|---|
| Pricing | $99/mo | $229/mo | $199/mo | $695–$2K+/mo | $0 + 10–15h/wk |
| AI-Native (LLM) | Claude AI | Rules only | Rules only | Partial | ✗ |
| Strategic Analysis | ✓ | ✗ | ✗ | Limited | Manual only |
| Bid Optimization | ✓ | ✓ | ✓ | ✓ | Manual |
| Dayparting | ✓ | ✓ | ✓ | ✓ | ✗ |
| Search Term Intelligence | ✓ | ✓ | ✓ | ✓ | Manual |
| Negative Targeting | ✓ | ✓ | ✓ | ✓ | Manual |
| Placement Optimization | ✓ | ✓ | ✓ | ✓ | Manual |
| Inventory-Aware | ✓ | ✗ | ✓ | Partial | ✗ |
| Listing-Aware | ✓ | Limited | ✗ | ✗ | Manual |
| Account Health Integration | ✓ | ✗ | ✗ | ✗ | ✗ |
| Includes Other Modules | 8 more tools | Limited | ✗ | ✗ | ✗ |
* Pricing as of May 2026. Based on publicly available product information. SellerForge includes 8 additional modules in the $99/mo price.
David Gallo — Founder
Built by an Amazon Operator,
Not a Software Team
I spent years at Worldfront managing 57 Amazon accounts representing $60M+ in sales. I saw the same pattern across every brand: sellers paying $2,000–$10,000/month for what was essentially a junior analyst running through a checklist.
When Claude AI matured to the point where it could replicate strategic analysis — not just rule-based optimization — I built SellerForge. The Advertising module is the piece I'm proudest of, because it does what 95% of agency PPC analysts charge to do — and does it better, faster, and at a fraction of the cost.
— David Gallo, Founder
One Plan. Everything Included.
SellerForge Pro
or $999/year — save 2 months
- Full Advertising Module
- Listing Audit
- POA Builder
- Forecasting
- Promotions
- Deliverables
- Document Vault
- Feedback Requests
- Escalation Plans
- AI Assistant on every page
No setup fees · Cancel anytime
Common Questions
Replace Your Amazon PPC Tool.
Save Thousands.
SellerForge gives you AI-driven Amazon advertising that's smarter than rule-based tools and more affordable than agencies — for $99/mo.
Start Free Trial →Connect Amazon Ads in 60 seconds · No setup fees · Cancel anytime