Stop Optimizing Bids.
Start Diagnosing Your
Amazon Ad Account.
Most Amazon PPC tools tweak bids in isolation. SellerForge uses Claude AI to find the structural problems killing your account first — then optimizes the bids that actually matter.
Already selling on Amazon?
SellerForge works from your live Seller Central and Ads data.
No credit card required. Amazon data access is read-only by default, and you can revoke it anytime.
- Connect via Amazon Ads API in 60 seconds
- AI Analysis ready immediately
- From $49/mo · Replaces $2K–$10K/mo agencies
7-day free trial · No credit card · Cancel anytime
Built by a seller who personally managed 57 Amazon accounts and $350M+ in portfolio sales at Worldfront
Connected to Amazon SP-API & Advertising API · Powered by Claude AI
See the leak. Stage the fix. Stay in control.
Live Ads API signals, margin context, inventory, and Buy Box evidence become guarded actions—with a clear record of what was proposed, reviewed, and changed.
Hover, focus, or tap a workspace to inspect it
SellerSmith Ads Analyst
Evidence in · Guarded action outEvidence and scope are shown before any eligible change.
See spend, sales, ACoS, ROAS, order volume, and account structure in one operating view.
Account and campaign rollupsReads Ads API performance alongside COGS, break-even, inventory, and Buy Box context. No account change happens here.
Account-specific. Never pooled across client accounts.Fresh account evidence starts the next review. Suggested tuning and automatic learning are not shown.
SellerSmith Ads Analyst
Example account · Sample dataPPC CommandAccount and campaign rollups
See spend, sales, ACoS, ROAS, order volume, and account structure in one operating view.
Account and campaign rollupsReads Ads API performance alongside COGS, break-even, inventory, and Buy Box context. No account change happens here.
Account-specific. Never pooled across client accounts.Fresh account evidence starts the next review. Suggested tuning and automatic learning are not shown.
Strategic Analysis, Not Bid Adjustments
Other PPC tools optimize the wrong thing. SellerForge starts with strategy.
Account-Level Assessment
Claude analyzes your entire account in context — spend concentration, dormant campaign rates, inventory-spend alignment, ACoS distribution, and structural concentration risk. Surfaces the problems you'd never spot in a spreadsheet.
Campaign-Level Recommendations
Per-campaign analysis explains exactly what's working, what isn't, and whether the underlying issue is bidding, structure, targeting, or eligibility. Each recommendation comes with the reasoning, so you understand the strategy — not just the action.
Action-Level Steps
Every recommendation includes specific next steps: exact bid math, structural changes, search-term harvesting tactics, negative keyword additions, and budget reallocation suggestions. Eligible actions stay inside the selected mode, plan, role, caps, and higher-risk approval boundary.
Everything You Need to Run Profitable Amazon Ads
12 purpose-built tools — all connected to your live Amazon Ads API data.
Claude AI Reads Your Ad Account Like a Senior Analyst
Connect your Amazon Ads account and SellerForge runs a complete diagnostic in 60 seconds. Claude AI analyzes your spend distribution, campaign health, dormant rates, ACoS distribution, inventory-spend alignment, and structural concentration risk — then produces a written assessment that reads like a memo from your Director of Marketing.
Account-level: structural problems, concentration risk, dormant campaign rates. Campaign-level: per-campaign analysis with specific recommendations. Action-level: exact bid math, structural changes, and execution steps.
Re-run the analysis anytime. Every recommendation is timestamped and explained. No black-box AI — you see the reasoning.
Performance analysis highlights material changes from available Ads data. Advertising anomaly alert delivery is not generally available.
Every Number That Matters, Using the Latest Available Data
Total spend, ad sales, ACoS, ROAS, orders, active campaigns, and wasted spend — calculated from the latest available Amazon Ads API data. Filter by 7, 30, or 90-day windows. Drill into any metric for context.
Wasted Spend detection automatically flags spend from campaigns generating zero conversions, dormant campaigns still consuming budget, and structural inefficiencies you'd never spot in Seller Central.
Filter every number by your own Custom Breakdowns — see spend, ACoS, and wasted spend for just your "mature" line, one brand manager's portfolio, or a single supplier — not just account-wide totals.
Manage 95 Campaigns as Easily as One
Sortable, filterable campaign table showing every campaign across Sponsored Products, Sponsored Brands, and Sponsored Display. Per-campaign metrics including spend, sales, ACoS, ROAS, and orders. Color-coded health indicators flag Profitable, Needs Review, Dormant, and Under-Utilized campaigns at a glance.
Bulk actions for budget changes, pausing, and structural updates. CSV import for migrating from other platforms or onboarding existing accounts.
Find the Search Terms Bleeding Money. Find the Ones Worth Scaling.
Upload your Amazon Search Term Report and SellerForge's AI categorizes every search term into Kill, Reduce, Protect, or Harvest buckets — with specific bid math for each.
Kill: Spend > $3 with zero sales — pause immediately. Reduce: ACoS 35–57%, some sales — lower bid 30–40%. Protect: ACoS < 25%, converting — leave alone or raise. Harvest: Converting terms not in exact match — promote to dedicated exact-match campaigns.
Every recommendation comes with its evidence. Eligible actions follow the selected control mode, plan, role, caps, and higher-risk approval boundary before anything is sent through the Amazon Ads API.
Stop Paying for Clicks That Will Never Convert
SellerForge identifies negative keyword and negative ASIN candidates from your search term reports — terms generating impressions and clicks but not converting to sales. Review or apply eligible candidates through your selected control mode and Amazon Ads authorization.
Built-in safeguards prevent over-blocking: SellerForge flags terms before negating to avoid accidentally cutting off relevant traffic that's just slow to convert.
Bid Smarter on Top of Search, Rest of Search, and Product Pages
Different placements convert at different rates for different products. SellerForge analyzes per-placement performance and recommends specific bid multipliers for Top of Search, Rest of Search, and Product Pages.
Aggressive bidding where conversion is highest. Conservative bidding where it isn't. Set placement multipliers per campaign or per ad group.
Spend More When Buyers Are Buying. Spend Less When They Aren't.
SellerForge analyzes hourly conversion patterns across your campaigns and recommends a dayparting schedule that shifts spend to peak conversion hours. Configure schedules per campaign or apply account-wide rules.
Hourly granularity. Day-of-week rules. Holiday and peak event scheduling. All tied directly to actual conversion data, not assumptions.
Automation You Can Trust. Every Change Logged. Eligible Changes Can Be Rolled Back.
Set guarded automations for bid adjustments, budget caps, pause conditions, and search-term workflows. Data access is read-only by default. When actions are separately authorized, you choose how eligible changes run: Monitor only, Ask me before acting, or, on eligible Pro and Agency plans, Auto within limits. Higher-risk changes always require approval. Every action is logged, and eligible changes can be paused or rolled back. SellerForge never asks for your Seller Central password.
Complete change log: every bid, budget, and structural change is tracked with timestamp, trigger reason, and supporting evidence. Eligible changes can be paused or rolled back. Compare directional performance before and after an optimization without treating the result as attributed lift.
Every ad change also flows into your account-wide Business Event Timeline, with automatic before/after deltas that show what moved after each optimization — market noise included, not attributed lift.
Every applied action leaves a complete record of what ran and which control authorized it.
Account-specific automations. Your limits. A complete record.
SellerForge studies your connected account, recommends the few automations supported by your recent data, shows a reproducible historical preview when enough complete data exists, and lets you choose how eligible actions run.
Recommended for your account
SellerForge studies your connected account, recommends the few automations supported by your recent data, shows a reproducible historical preview when enough complete data exists, and lets you choose how eligible actions run.
- 01
Detect
Recent ad, search-term, inventory, and Buy Box signals establish the evidence boundary.
- 02
Recommend
Only the few safeguards and optimizations supported by this connected account move forward.
- 03
Preview
A historical preview is a reproducible replay of observed exposure when enough complete recent data exists; otherwise SellerForge shows an insufficient-data state.
- 04
Choose mode
You choose how eligible changes run: Monitor only, Ask me before acting, or, on eligible Pro and Agency plans, Auto within limits.
Historical, not predictive. A historical preview is a reproducible replay of observed exposure when enough complete recent data exists; otherwise SellerForge shows an insufficient-data state.
Higher-risk boundary. negative phrase keywords, budget changes, campaign or entity state changes, Stockout or Buy Box state-protection changes, keyword harvesting or positive-keyword creation, placement changes, price changes, and listing changes always require approval.
From Disconnected to AI-Optimized in Under 5 Minutes
Connect Your Amazon Ads
Authorize via OAuth. One-click connection. Your data stays in the Amazon ecosystem — we never store credentials.
AI Analyzes Your Account
Claude produces a full diagnostic in under 60 seconds. Account-level + campaign-level analysis + specific actions.
Choose Your Control
Use Monitor only or Ask me on Growth+; Auto within limits is available for eligible actions on Pro/Agency. Caps, roles, and higher-risk approval still apply.
SellerForge vs. The Alternatives
See how SellerForge stacks up against every major Amazon PPC tool.
| Feature | SellerForge | Adtomic | Atom11 | Pacvue / Quartile | DIY / Manual |
|---|---|---|---|---|---|
| Pricing | From $49/mo | $229/mo | $199/mo | $695–$2K+/mo | $0 + 10–15h/wk |
| AI-Native (LLM) | Claude AI | Rules only | Rules only | Partial | ✗ |
| Strategic Analysis | ✓ | ✗ | ✗ | Limited | Manual only |
| Bid Optimization | ✓ | ✓ | ✓ | ✓ | Manual |
| Dayparting | ✓ | ✓ | ✓ | ✓ | ✗ |
| Search Term Intelligence | ✓ | ✓ | ✓ | ✓ | Manual |
| Negative Targeting | ✓ | ✓ | ✓ | ✓ | Manual |
| Placement Optimization | ✓ | ✓ | ✓ | ✓ | Manual |
| Inventory-Aware | ✓ | ✗ | ✓ | Partial | ✗ |
| Listing-Aware | ✓ | Limited | ✗ | ✗ | Manual |
| Account Health Integration | ✓ | ✗ | ✗ | ✗ | ✗ |
| Custom Portfolio Breakdowns | ✓ | ✗ | ✗ | Partial | ✗ |
| Customer LTV / Repeat-Value Lens | ✓ | ✗ | ✗ | ✗ | ✗ |
| Includes Other Modules | 17 more tools | Limited | ✗ | ✗ | ✗ |
* Pricing as of May 2026. Based on publicly available product information. SellerForge includes 17 additional modules on the Growth plan.
David Gallo — Founder
Built by an Amazon Operator,
Not a Software Team
I spent years at Worldfront managing 57 Amazon accounts representing $350M+ in sales. I saw the same pattern across every brand: sellers paying $2,000–$10,000/month for what was essentially a junior analyst running through a checklist.
When Claude AI matured to the point where it could replicate strategic analysis — not just rule-based optimization — I built SellerForge. The Advertising module is the piece I'm proudest of, because it does what 95% of agency PPC analysts charge to do — and does it better, faster, and at a fraction of the cost.
— David Gallo, Founder
Plans that scale with you.
Forge Growth · most popular
or $999/year — save 2 months
Forge Core from $49/mo · Pro $199/mo · Agency $499/mo — compare plans →
- Full Advertising Module
- Listing Audit
- POA Builder
- Forecasting
- Promotions
- Deliverables
- Document Vault
- Feedback Requests
- Escalation Plans
- AI Assistant on every page
No setup fees · Cancel anytime
Common Questions
Replace Your Amazon PPC Tool.
Save Thousands.
SellerForge gives you AI-driven Amazon advertising that's smarter than rule-based tools and more affordable than agencies — from $49/mo.
Connect Amazon Ads in 60 seconds · No setup fees · Cancel anytime