Amazon FBA Fees 2026: What Selling a $25 Product Actually Costs
We modeled the 2026 Amazon fee stack on a $25 product across 12 categories. In most categories Amazon takes about $8.10 — 32% of the sale — before you pay for the product or a single click of PPC.
$8.10
Amazon's cut on a typical $25 product — 32.4% of the sale, before COGS or ads.
$2.00–$11.25
Referral fee on the same $25 item, from Electronics (8%) to Device acc. (45%).
3.5%
New fuel & logistics surcharge on FBA fulfillment fees, effective April 17, 2026.
Source: SellerForge analysis, July 2026, from Amazon's published 2026 US fee schedule.
Total Amazon fees on a $25 sale, by category
Most categories land at the same $8.10 — the 15% referral rate is nearly universal. The outliers tell the story: Consumer Electronics (8% referral) is the cheapest place to sell a $25 item, and Amazon Device Accessories (45%) costs nearly double everything else.
| category | Total Amazon fees on a $25 sale |
|---|---|
| Electronics | $6.35 |
| Automotive | $7.35 |
| Home | $8.10 |
| Health | $8.10 |
| Beauty | $8.10 |
| Pet | $8.10 |
| Toys | $8.10 |
| Sports | $8.10 |
| Office | $8.10 |
| Grocery | $8.10 |
| Clothing | $8.60 |
| Device acc. | $15.60 |
The full breakdown
| Category | Referral | Referral fee | Fulfillment | Total fees | % of $25 |
|---|---|---|---|---|---|
| Consumer Electronics | 8% | $2.00 | $4.35 | $6.35 | 25.4% |
| Automotive & Powersports | 12% | $3.00 | $4.35 | $7.35 | 29.4% |
| Home & Kitchen | 15% | $3.75 | $4.35 | $8.10 | 32.4% |
| Health & Personal Care | 15% | $3.75 | $4.35 | $8.10 | 32.4% |
| Beauty & Personal Care | 15% | $3.75 | $4.35 | $8.10 | 32.4% |
| Pet Supplies | 15% | $3.75 | $4.35 | $8.10 | 32.4% |
| Toys & Games | 15% | $3.75 | $4.35 | $8.10 | 32.4% |
| Sports & Outdoors | 15% | $3.75 | $4.35 | $8.10 | 32.4% |
| Office Products | 15% | $3.75 | $4.35 | $8.10 | 32.4% |
| Grocery & Gourmet Food | 15% | $3.75 | $4.35 | $8.10 | 32.4% |
| Clothing & Accessories | 17% | $4.25 | $4.35 | $8.60 | 34.4% |
| Amazon Device Accessories | 45% | $11.25 | $4.35 | $15.60 | 62.4% |
Methodology
- Sale price held constant at $25.00.
- Fulfillment held constant at a large-standard, 8–12 oz unit: $4.20 plus the 3.5% fuel & logistics surcharge = $4.35.
- Referral fee = each category's 2026 rate × $25 (all shown are above their price-tier thresholds, so the higher-band rate applies).
- Excluded on purpose (seller-specific): monthly storage, inbound placement, PPC, cost of goods, returns, and long-term storage. This isolates Amazon's unavoidable cut.
- Figures reflect Amazon's published US fee schedule effective January 15, 2026, verified July 2026.
Sources: Amazon — Update to U.S. Referral and Fulfillment by Amazon fees for 2026 · Amazon Seller Central — 2026 US Referral and FBA fee changes summary · Amazon Seller Central — 2026 US FBA fulfillment fee changes.
David Gallo, founder of SellerForge — 12+ years managing 57 Amazon accounts and $350M+ in sales.
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