SellerForge
EN | 中文Sign in
Free Tool · No Signup

Free Amazon Title Checker

Since July 27, 2026, Amazon titles must fit in 75 characters, and Amazon is gradually replacing the ones that don't with AI-written titles. Paste a title, or up to 500, to see which break the rules and what a compliant split looks like.

Runs in your browser. Nothing you paste is sent or stored.

THE RULE

Amazon's 75-character title rule, in plain terms

On July 27, 2026 Amazon capped product titles at 75 characters including spaces for every product type except media, in all stores except Saudi Arabia, Egypt, Türkiye and the UAE. The old keyword-packed titles now break the rule, and they are the titles Amazon is replacing.

Amazon replaces them gradually with AI-generated recommendations based on your existing title, and moves the extra details into Item Highlights. It applies to existing listings, not just new ones, and listings stay active while it happens. Brand owners get 14 days to review each recommendation in Review Listings Changes before it is applied; Amazon has not described a review window for other sellers.

The companion field, Item Highlights (125 characters, searchable), holds the details that no longer fit. Your title has to be 75 characters or fewer before you can add Item Highlights.

What this checker tests

CheckAmazon's rule
Length75 characters including spaces (media is exempt)
Special characters! $ ? _ { } ^ ¬ ¦ prohibited unless part of the brand name
Word repetitionNo word more than twice, except articles, prepositions and conjunctions; brand names count
Promotional languageNo prices, “sale”, “free shipping”, “best seller” or similar claims
Symbols and emojiEmoji and ™ ® © are disallowed by most category style guides
CapitalizationTitle case, with ALL CAPS kept for acronyms and brand names
Item Highlights125 characters or fewer

How to rewrite a title to 75 characters

  1. Lead with brand and product type. “Acme Insulated Water Bottle” tells the shopper and the algorithm what it is before anything else.
  2. Keep the one attribute shoppers filter by. Size, quantity, compatibility or material, whichever decides the click. “32 oz” earns its place; “premium quality” does not.
  3. Move everything else to Item Highlights. Use cases, secondary features and materials stay searchable there without breaking the title rule.
  4. Keep the dropped keywords in backend search terms. Words you cut from the title can still be indexed through the 249-byte backend field.
  5. If you own the brand, check Review Listings Changes weekly. That is where Amazon's recommendations appear during the 14 days before they are applied.

Checking one listing is quick. Checking a catalog of hundreds is where SellerForge's listing tools help: the Listing Audit flags every non-compliant ASIN from your live catalog and the Listing Builder drafts compliant titles and Item Highlights for your approval.

QUESTIONS

Frequently Asked Questions

Since July 27, 2026, Amazon product titles must be 75 characters or fewer, including spaces, for every product type except media, in all stores except Saudi Arabia, Egypt, Türkiye and the UAE. Media is exempt from the cap. Amazon also added a separate Item Highlights field of up to 125 characters for the details that no longer fit in the title.
Listings stay active and searchable. Amazon is gradually replacing titles that are still over 75 characters with AI-generated recommendations based on your existing title, and moving the extra details into Item Highlights. Brand owners get 14 days to review, modify or approve a recommendation in Review Listings Changes before it is applied; Amazon has not described a review window for other sellers. You can edit your title at any time, so rewriting it yourself is the most direct way to control what shoppers see.
Amazon prohibits ! $ ? _ { } ^ ¬ and ¦ in product titles unless the character is part of the brand name. Characters such as ~ # < > and * are only allowed in specific contexts, like a model number (“Style #131”) or a measurement (“>3 lb”).
No more than twice. Articles, prepositions and conjunctions (a, the, and, for, with and so on) are exempt. Brand names count toward the limit. The checker ignores numbers when it counts repeats.
Item Highlights is a 125-character attribute that Amazon introduced alongside the 75-character title cap. It is searchable and shows with the title in search results and on the detail page (below the title since August 10, 2026), so it is the right home for materials, use cases and key specs that used to pad the title. Your title must be 75 characters or fewer before you can add Item Highlights.
No. The checker runs entirely in your browser. Titles you paste are never sent to SellerForge or stored anywhere.
No. It cuts the title at the last whole word that fits and moves the rest into Item Highlights, which shows you what Amazon would keep. A good 75-character title leads with the brand, the product type and the attribute shoppers filter by. SellerForge’s Listing Builder drafts full rewrites from your live listing data for you to review.
KEEP GOING

Related Free Tools

Free Amazon Listing Audit

Score any ASIN across the dimensions that drive rank and conversion.

Open tool

Alexa AI Readiness Score

Check how ready a listing is for Alexa for Shopping and COSMO.

Open tool

Amazon ACoS Calculator

Break-even ACoS, target ACoS and max CPC from your unit economics.

Open tool

Backend Search Terms Checker

Words cut from your title can live here. Count bytes against the 249-byte limit.

Open tool

Check every title in your catalog automatically

Connect Seller Central and SellerForge audits every ASIN against Amazon's 2026 title rules and drafts compliant titles and Item Highlights for you to review.

Try SellerForge free for 7 days

No credit card required. Cancel anytime.